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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership YouTube Partnership

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Business to Business Consumer Brand Education Entertainment Fashion & Beauty Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Overall Presence

Meta Presence Multi-Platform Presence Other Platform Presence TikTok Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Immersive Instagram Interactive Content Other Platform TikTok YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Facebook Campaign, IRL
finalist
Smashbox Love Me Digital Billboard Experience
In spring 2013 Smashbox Cosmetics teamed up with world-famous street artist Curtis Kulig For one …
Hashtag
Smashburger's Sin City Survival Tips
With the release of the Sin City Burger (American cheese, fried egg, apple wood-smoked bacon, hayst…
Pharma & Healthcare
finalist
silver honor
Smashing Stigma
Despite considerable progress in cultural attitudes towards sexual and reproductive health, there p…
Brand Awareness Campaign, Entertainment, Event & Experiential, Integrated Campaign, Integration with Live Television
winner
bronze honor
SMILE - Viral Marketing
Viral marketing campaigns are a popular and effective way for businesses to reach a large audience …
Other Platform Partnership
finalist
gold honor
Smile 2 Curses Twitch
For Smile 2, our goal was to reinvent digital horror marketing by transforming Twitch into an immer…
Emojis, Filter/Lens, Global Campaign, Meme & GIFs, Multi-Platform Campaign
winner
silver honor
audience honor
Smile Campaign | Paramount Pictures
Multi-Platform Campaign
Smile Cookie 2020
Every year the funds raised by Smile Cookie Week have a direct and tangible impact all across the c…
Medium-Length Video
Smile Train Nutrition Program Reel
More than 4.6 million children and adults have a cleft but have never received any treatment. Child…
Blog & Micro-blog
winner
Smile Train Stories
When we started rethinking our website’s Smile Train Stories section a few years ago, the challenge…
Blog & Micro-blog
winner
Smile Train Stories
2022 was a momentous year for our blog, Smile Train Stories. We greatly increased pageviews and tim…
Blog & Micro-blog, Brand Voice, Copywriting
winner
bronze honor
audience honor
Smile Train Stories
2024 was a historic year for Smile Train. We celebrated our 25th anniversary and sponsored our 2 mi…
Instagram Presence
finalist
Smile Train's Instagram
The driving ideas behind Smile Train’s Instagram strategy are to amplify the voices of those affect…
Multi-Platform Partnership
finalist
bronze honor
Smile x "Pass The Smile"
Smiling is hardly the first thing that comes to mind when you think of horror films, but what if a …
Wine, Beer & Spirits
Smirnoff Drinks Engine
We needed to fight for an increased share of flavored vodka drinkers. Understanding that brand loya…
Data Visualization, Social Good Campaign, Emerging Platform, Call to Action
finalist
gold honor
audience honor
Smirnoff Equalizer
As a global brand, Smirnoff is challenged to remain relevant and equitable on a global scale. As a …
Multicultural Community Engagement
Smithsonian Channel's Color of Care Livestream
The Smithsonian Channel social team produced a livestream event in advance of the premiere of the d…
Social Activism
finalist
Smithsonian Channel's Cyclebreakers
The Harpo + Smithsonian Channel documentary The Color of Care examines the obvious disparities in m…
Branded Series
Smithsonian's Meaning in Music
To acknowledge, amplify and celebrate the inaugural Hip-Hop History Day on August 11, 2021 and the …
Facebook Page
Smokefree Women: Facebook Engagement That Helps Save Lives
Community engagement is more than just PR jargon or a trendy Facebook metric. For women trying to q…
Instagram Presence
Smokey Bear: Hopping on Trends, Sparking Awareness for Wildfire Prevention
Smokey Bear is the iconic figure behind the longest-running public service advertisement campaign i…
Instagram Partnership
Smoothie King x Jeremiah Brown - Avocado Toast
For Smoothie King, launching Loaded Toasts wasn’t just about expanding the menu. It was about a bra…
Artificial Intelligence
finalist
audience honor
Smoothie King: A Summer Fling to the X-treme
Smoothie King was launching a new LTO, the X-Treme Watermelon smoothie, and needed a way to get peo…
On a Shoestring
finalist
gold honor
Smoothie King: A Summer Fling to the X-treme
Smoothie King was launching a new LTO, the X-Treme Watermelon smoothie, and needed a way to get peo…
Other Platform
finalist
silver honor
Smoothie King: Smoothie No-Hander
While Smoothie King’s awareness was strong, their conversion was declining. This was driven in part…
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