Best Consumer Brand in Social Media - Shorty Awards

5th Annual Shorty Social Good Awards Categories

The regular deadline is on Wednesday, August 26th, 2020.

From the 2nd Annual Shorty Social Good Awards Best Consumer Brand

Social media accounts or campaigns dedicated to promoting consumer-facing brands. Objectives may include new product launches, offers and promotions and building a strong fan base.

See previous winners and honorees here.

Winner

Full Frontal: Nasty Woman Campaign

The Nasty Woman T-shirt began as a spontaneous social reaction to that infamous debate comment on Oct 19th. Sam Bee embraced this trending T-shirt as part of an extended segment on her program a few days later. Full Frontal used Facebook and Twitter to recruit fellow Nasty Women to help raise money for Planned Parenthood. In partnership with Omaze…

Finalists

Benefit Cosmetics' Bold is Beautiful Project

Since 1976, Benefit has been in the business of making women LOOK and FEEL their best! Benefit has always believed that beauty runs deeper than the surface and that women are at their most beautiful when they are bold, confident, and empowered. As a billion dollar global cosmetics brand, Benefit searched for ways to make a deeper and more lasting …

Celebration of Service: Doing More for Veterans on Social

Veterans face challenges in the one place that should offer security: home. The Home Depot Foundation, the philanthropic arm of the world's largest home improvement retailer, is focused on improving the homes and lives of U.S. military veterans and their families. Team Depot, the company's associate-led volunteer force, activates year-round, with …

SMIRNOFF No. 21 "Love Wins" Campaign

SMIRNOFF has supported the LGBTQ community for several decades. In 2017, we were tasked to continue that support and reinforce Smirnoff's advocacy in the LGBTQ community with a focus around PRIDE.The primary objective was to drive awareness of and continue to build upon the SMIRNOFF brand's long history of supporting the LGBTQ community by generat…

The Filtered Life

One out of every four students reports being bullied during the school year. Four out of ten have experienced online harassment – young adults and young women are more vulnerable. Racial tensions in the US are at an all-time high – doubling in the past two years. There's a lot of hate happening in the world and specifically on the internet. Brita,…

The Power of Clean

The daily struggle to find clean water around the world inhibits progress, particularly for hundreds of millions of women and girls. P&G developed a powder that purifies dirty water, and they partner with nonprofits around the world to distribute these packets in developing nations. We wanted to highlight the great work they are doing to help tac…

Nominees

Persil: Wild Explorers App

Persil's long-standing Dirt is Good positioning is often held up as an exemplar of Unilever's commitment to building brands by doing good. A passionate belief that getting messy through outdoor play is essential to the physical and psychological wellbeing of children is at the heart of the Persil brand.But technology has made the problem even more acute. In…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

entries are open for the shorty social good awards. the early deadline is on june 24th!