THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
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From the 2nd Annual Shorty Social Good Awards
Best Consumer Brand
Social media accounts or campaigns dedicated to promoting consumer-facing brands. Objectives may include new product launches, offers and promotions and building a strong fan base.
See previous winners and honorees here.
Winner
Consumer Brand
winner
Full Frontal: Nasty Woman Campaign
The Nasty Woman T-shirt began as a spontaneous social reaction to that infamous debate comment on O…
Finalists
Consumer Brand
finalist
Benefit Cosmetics' Bold is Beautiful Project
Since 1976, Benefit has been in the business of making women LOOK and FEEL their best! Benefit has …
Consumer Brand
finalist
Celebration of Service: Doing More for Veterans on Social
Veterans face challenges in the one place that should offer security: home. The Home Depot Foundati…
Consumer Brand
finalist
SMIRNOFF No. 21 "Love Wins" Campaign
SMIRNOFF has supported the LGBTQ community for several decades. In 2017, we were tasked to continue…
Consumer Brand
finalist
The Filtered Life
One out of every four students reports being bullied during the school year. Four out of ten have e…
Consumer Brand
finalist
The Power of Clean
The daily struggle to find clean water around the world inhibits progress, particularly for hundre…
Nominees
Consumer Brand
finalist
Benefit Cosmetics' Bold is Beautiful Project
Since 1976, Benefit has been in the business of making women LOOK and FEEL their best! Benefit has …
Consumer Brand
finalist
Celebration of Service: Doing More for Veterans on Social
Veterans face challenges in the one place that should offer security: home. The Home Depot Foundati…
Consumer Brand
winner
Full Frontal: Nasty Woman Campaign
The Nasty Woman T-shirt began as a spontaneous social reaction to that infamous debate comment on O…
Consumer Brand
Persil: Wild Explorers App
Persil's long-standing Dirt is Good positioning is often held up as an exemplar of Unilever's commi…
Consumer Brand
finalist
SMIRNOFF No. 21 "Love Wins" Campaign
SMIRNOFF has supported the LGBTQ community for several decades. In 2017, we were tasked to continue…
Consumer Brand
finalist
The Filtered Life
One out of every four students reports being bullied during the school year. Four out of ten have e…
Consumer Brand
finalist
The Power of Clean
The daily struggle to find clean water around the world inhibits progress, particularly for hundre…
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