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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership YouTube Partnership

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Business to Business Consumer Brand Education Entertainment Fashion & Beauty Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Overall Presence

Meta Presence Multi-Platform Presence Other Platform Presence TikTok Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Immersive Instagram Interactive Content Other Platform TikTok YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

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Your search returned 7456 entries

Social Good Campaign, User-Generated Content
finalist
bronze honor
Maybelline x Wattpad #BraveTogether
Maybelline New York is the number-one global cosmetics brand and is available in over 129 countries…
Consumer Brand, Multi-Platform Campaign
finalist
Maytag Man Social Campaign
For years, the Maytag brand was virtually invisible on social media. Few fans and minimal engagemen…
Auto
finalist
Mazda Always-On Influencer Program
Mazda’s challenge was relevance at scale. In an industry category dominated by functional messaging…
Community Engagement
finalist
Mazda TikTok
Mazda joined TikTok without an existing presence, playbook, or paid support, yet the brand already …
Kids & Lifestyle
finalist
MAZU: Building a Healthy Digital Village For Families
Mazu was founded on the idea that social media should be open and welcoming for everyone.With the r…
Images
finalist
audience honor
MB Traveler - The Masked Dancers of Indonesia
Marriott Bonvoy Traveler’s new photo essay series sheds light on overlooked places and underreprese…
Multi-Platform Partnership
finalist
bronze honor
audience honor
McCormick Sunshine Seasoning by Tabitha Brown
The COVID-19 lockdown had a significant impact on our business as at-home cooking significantly sky…
Global Campaign, Multi-Platform Partnership, Insights & Trends, Restaurants, Short Form Video
winner
silver honor
audience honor
McDonald's - The BTS Meal
For 65 years McDonald’s has been America's brand, it spans generations, ethnicities, and cultures. …
Launch Campaign, Restaurants, TikTok
finalist
McDonald's Menu Hacks
Building on the momentum created with Saweetie’s personal menu hack, McDonald’s leaned into a fan t…
Instructional Video
winner
McDonald's Saweetie Meal
For this partnership with McDonald’s, we were tasked with driving awareness and drumming up interes…
Community Management, Instagram Presence, Twitter Presence, Instagram, Twitter
finalist
bronze honor
audience honor
McDonald's Twitter + Instagram
Everyone knows the brand, but until recently, few cared to engage with @mcdonalds online. Much smal…
Food & Beverage, Innovative Media Buying Strategy, Other Platform, Restaurants
finalist
audience honor
McDonald's Word of the Day: QPC
The McDonald’s Quarter Pounder with Cheese (QPC) is a large burger that has been beloved by generat…
Community Management
finalist
McDonald’s Community Management
In 2022 we made it our mission to find our fans where they were on the internet and engage with the…
Twitter
winner
McDonald’s Twitter
After winning Twitter’s Best Brand Presence 2021 award, our goal became to double down on what was …
Online Community, Twitter Presence
finalist
McDonald’s: The Social Renaissance
McDonald’s ambition for 2020 was to rethink how both the company and the fans think about social, b…
Creative Use of Technology, Event & Experiential, Extended Reality, Gamification, Immersive, Interactive Content
winner
McDonaldland VR
McDonald’s set out to bridge generations, reignite brand love, and reverse declining Gen Z traffic …
Artificial Intelligence, Branded Content, Creative Use of Technology, Earned Media, Event & Experiential, Extended Reality, Global Campaign, Immersive, Integrated Campaign, Integration with Live Television, Visual Effects, Wine, Beer & Spirits
winner
gold honor
silver honor
McEnroe vs. McEnroe
Consumers need to be reminded to enjoy the ride and understand that joy is essential to success and…
Brand Awareness Campaign, Business to Business, Integrated Campaign, Launch Campaign
finalist
McKinsey asks, “What’s your next brilliant move?”
Use McKinsey’s 100th anniversary to proudly share how the firm has evolved, helping its clients fro…
Images
finalist
gold honor
McQueen Social Media Campaign
VIEW CASE STUDYOur goal was to create an engaging campaign that was as raw and beautiful as McQueen…
Live Events, Multicultural Community Engagement, Music & Dance
finalist
MDLBEAST - Soundstorm 2024
Since its inception just six years ago, Soundstorm has become a transformative force, exemplifying …
Branded Content
winner
MDNA Skin
We architected a digital content campaign for Madonna, the biggest name in pop music, who brough…
Brand Awareness Campaign, Financial Services, Integrated Campaign
finalist
ME April Fool's Day Campaign: VolleyPay
ME is a bank that does things differently from the ‘big four’ Australian banks – and that includes …
Short Form Video
finalist
Meal Culture Engine: An Always-On Social Content Incubator
How do you break through crowded social platforms and authentically connect with specific audiences…
Entertainment, Integrated Campaign, Multi-Platform Campaign
finalist
Mean Girls (2024) - Social Campaign
With the release of the new Mean Girls film in 2024, AND the 2004 original’s 20th anniversary (yeah…
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