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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

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Your search returned 273 entries

Food & Beverage
Horizon Organic Goes Back To School
The objective of the Horizon Organic Back To School Campaign was to drive trial and awareness of ne…
Brand Awareness Campaign, Food & Beverage, TikTok Presence
finalist
bronze honor
audience honor
How Carnation Milk and a Grandma Dominated TikTok
Common knowledge says that to get in with the youths, you need a youth to sneak you in. Carnation w…
Food & Beverage, Real Time Response, TikTok
finalist
silver honor
How Fruit Roll-Ups’ TikTok Strategy Helped A Viral Trend Happen With The Brand, Not To The Brand
In 2023, General Mills fruit snack brands were the undisputed category leader at more than 50% shar…
Food & Beverage, Multi-Platform Campaign
finalist
silver honor
How TAKE5 Remixed the Candy Aisle
With chocolate, peanuts, pretzel, peanut butter, and caramel remixed into one bar, almost anyone wh…
Contest or Promotion, Food & Beverage, Humor
finalist
I Can't Believe It's Not Butter | Not Butter Summer
We set out to make I Can’t Believe It’s Not Butter! Spray – one of ICBINB’s fan-favorite products, …
Call to Action, Contest or Promotion, Food & Beverage
finalist
gold honor
bronze honor
Iced Coffee Dare
Coffee Mate had recently launched its first-ever non-creamer product: Coffee mate Iced Coffee. Sinc…
Food & Beverage
Inspiring Happy Hearts
Honey Nut Cheerios is on a mission to inspire happy hearts. With more than 100 million Americans ha…
Food & Beverage
It's OK. It's O Organics®.
Leverage Facebook to increase brand awareness and ad recall for Albertsons Companies' O Organics® p…
Food & Beverage
finalist
Jack in the Box x Deadpool: Mini Chimi Bang Bangs
As a leader in the quick-service restaurant industry and expert in all things culture, Jack in the …
Food & Beverage
Jack in the Box x Pineapple Express
Jack in the Box leans into culture to punch above its weight, and as 4/20 quickly approached Jack i…
Food & Beverage
Jack in the Box: The Snoop Munchie Meal
Two California legends, Jack in the Box and Snoop Dogg teamed up to create Snoop’s own signature Mu…
Food & Beverage, Gamification
Jersey Mike's Sub Stacker
As the presenting sponsor of the 2022 Special Olympics USA Games, Jersey Mike’s Subs wanted to crea…
Contest or Promotion, Food & Beverage
Kellogg’s® Special K Blursday Go-Away Kit
Create boundary-breaking earned media coverage and social buzz around the full range of feel-good f…
Food & Beverage
Kerrygold X 1000heads | From Cult to Culture
What if we told you that in the past year, a Kerrygold-branded coffee table went viral, people got …
Most Creative Use of Technology, Multi-Platform Campaign, Social Media Tool, Food & Beverage
Keurig #BrewTunes
In 2014, Keurig launched the Keurig 2.0 – a state-of-the-art brewer with even more flavors and opti…
Branded Content, Food & Beverage, Multi-Platform Partnership
KIND Kids Nostalgia Campaign with Kristin Cavallari & Tori Spelling
Back-to-school season is a key sales drive period for KIND Snacks. In 2024, aligned with the back-t…
Food & Beverage
KIND on TikTok: A Nice Way To Reach A Younger Audience
KIND approached Tinuiti for expanding their media mix to TikTok for an upcoming campaign promoting …
Brand Partnership, Food & Beverage
finalist
Kraft Mayo Couture
Context: Kraft Real Mayo is the mayo for mayo people. We're on a mission to champion people who …
Food & Beverage
Launch of Summer Ice Pop
Tic Tac® wanted its launch of the new Summer Ice Pop flavor to resonate with its Millennial target …
Food & Beverage, Multi-Platform Campaign
finalist
bronze honor
Let's Get Social
Unlike our TV content, which was hilarious and resonating with audiences across the board, our soci…
Food & Beverage, Multi-Platform Campaign
LIFEWTR: Thirst Inspiration
LIFEWTR launched in January 2017 as PepsiCo's purpose-driven, premium water brand, 'existing to adv…
Food & Beverage, YouTube Partnership
Lip Sync Battle & Sonic present: SketchShe
Looking to cash in on the shareable phenomenon of Lip Sync Battle, SONIC looked to Spike to create …
Influencer & Celebrity Campaign, Food & Beverage
Lipton #BeMoreTea
Drive awareness of Lipton iced tea as a naturally refreshing beverage that enhances meals utilizing…
Integration with Live Television, Contest or Promotion, Real Time Response, Twitter, Food & Beverage
winner
silver honor
Lovin' The Super Bowl
McDonald's believes a little lovin' can change a lot. Our goal for Lovin' the Super Bowl was simple…
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