THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards YouTube Partnership

This award honors the effective and creative integration of an influencer, celebrity or ambassador into a social media or digital marketing campaign optimized for YouTube.

See previous winners and honorees here.

Winner

YouTube Partnership
winner
audience honor
#GamerVsWorld
A casual bet between gaming icons and creators SypherPK (6.5m YouTube subscribers) and Typical Game…

Finalists

YouTube Partnership
finalist
MTV's Following: Bretman Rock
With the success of the first season of MTV’s Following, we saw a strong opportunity to dig deeper …
YouTube Partnership
finalist
Tourism Australia x The Wiggles: Holiday the Wiggly Way by Digitas ANZ
In 2021, with borders still closed, tourist visitation in Australia was way down. To support the in…

Nominees

YouTube Partnership
Pocket.wtach / Clock.work & Play-Doh
As a BIG new item for Play Doh, the Ultimate Ice Cream Truck Playset required a campaign that would…
YouTube Partnership
Quest for Craft
Awareness remains a top priority for the brand in the crowded US whisk(e)y category. The objecti…
YouTube Partnership
SPIDER-MAN: ACROSS THE SPIDER-VERSE Trailer YouTube Afterparty
Miles Morales and his debut in Spider-Man: Into the Spider-Verse rocked the world with its heartfel…
YouTube Partnership
Volvo Cars: Sounds of the Volvo XC60 Plug-In Hybrid
When Volvo looked to tell the tech and design story of their Volvo XC60 Plug-in Hybrid to a YouTube…