13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 12th Annual Shorty Awards Best in Beauty

Social media has become the new beauty counter, as millions of people now flock to YouTube, Instagram, TikTok and other platforms for tips on how to pull off the latest and greatest looks. Thanks to the interactive nature of the internet, fans and creators are helping each other to constantly invent new looks and new ways to slay.

If you’re a brand looking for recognition for your use of YouTube, enter the Best in Beauty Shorty Award.


Ariel Tejada
Makeup maestro behind "the Kylie Jenner look," Ariel Tejada has built a coveted clientele from the art of the DM. Determinately taking to Instagram at age 17 to make a-list influencers take notice of his talents, Ariel’s "message them every day until they replied" persistence paid off, with Kylie Jenner responding asking to work with Ariel. From t…
Cohl's World
Cohl is a state champion cheerleader turned YouTube makeup sensation out to prove he’s "THE Diva." A master of self-applied makeup artistry, Cohl’s talents quickly earned him online popularity and 144K+ YouTube subscribers and 380K Instagram followers. With candid conversations, unbiased reviews, and slaying artistry, Cohl encourages fans to find …
Jessica Vu
Self-described "Viet gal obsessed with makeup," Jessica Vu is bringing makeup inspiration to the social masses. Jessica’s stunning glam aesthetics are met with beginner-friendly tutorials and an Asian-oriented flair, as the LA-based guru is recently reached a YouTube millionaire status, with an additional 536K followers on her Instagram page. Jess…
Kheris Rogers
13-year-old Kheris Rogers is fighting colorism through fashion advocacy, showing the world that "people who look like me have value." After being bullied for her skin tone, Kheris launched t-shirt line based on her grandmother’s affirmation, #FlexinInMyComplexion, which became a viral movement, gaining support from celebrities including Snoop Dogg…
Letícia F Gomes
Brazilian make-up artist Letícia Gomes is spreading her mind-blowing makeup artistry across a variety of platforms. With over 2M TikTok and 1M Instagram followers, plus another 270K+ YouTube subscribers, her fans are able to conjure up all the cosmetic advice they could want. Showcasing an arsenal of celebrity transformations ranging from Michael …


Dulce Candy
YouTube phenom Dulce Candy is inspiring and reaching young girls worldwide through personal experience. A Mexican immigrant, Iraq veteran, wife, mother and social media maven, Dulce has learned to overcome depression and identity struggles to "find her own special unique gift." Sharing her journey on YouTube through lifestyle, beauty vlogs, and candid perso…
Learn with Lati
Hairstylist extraordinaire Lati is braiding, curling and teasing her way to social media fame. Sharing hairstyle how-tos across her platforms, Lati’s trademark wedding hair videos and vibrantly colored braiding tutorials have earned her 520K+ TikTok followers, with 11M+ video views on her coordinating YouTube page. From elegant to fun, the Chicago-based bri…
Shalom Blac
Beauty vlogger Shalom Blac is inspiring fans to "always be your own kind of beautiful." A burn victim at age 9 from a hot oil accident, Shalom’s self-consciousness from the residual scars inspired her venture into makeup artistry as a means of cover-up. After an initial foray onto YouTube with the upload "Story Time : GETTING BURNED !!", Shalom’s personal c…
Wayne Goss
Makeup artist Wayne Goss transforms with transparency, as the British makeup master and brush line entrepreneur has since become a leading beauty influencer. Bringing 15 years of makeup experience to the social spheres, Wayne’s talents as an all-level educator and honest voice have fostered trust and a dedicated following of nearly 4M channel subscribers. W…
Applying eyeliner with attitude, makeup artist donidarkowitz is dominating the TikTok short-form. Amassing 2M+ likes on TikTok for her colorful makeup transformations met with equally colorful language, Doni’s talents as a makeup artist are equally matched with her slaying comedy. From mesmerizing make-up videos to hilarious mini-skits, "How women feel abou…
Described as "the beauty QUEEN of England," Thuy Le has enjoyed an exciting2019. From a part-time freelancing make-up artist to Instagram and YouTube star, Thuy’s beauty stylings and vlogs have quickly amassed a formidable following of 2M+ Instagram followers and 420K+ YouTube subscribers. Her jaw-dropping transformations, candid personal vlogs documenting …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!