ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards Muser of the Year

What could be better than watching your favorite creators being creative with your favorite songs. Musers lip sync, sing, dance, or sometimes are just cute dogs. While there is a ton of talent in the app, these 12 names have stood out above the rest for their great work.

Finalists

finalist
Chuch the Cavalier
Floppy-eared Cavalier King Charles Spaniel @chuch_the_cavalier turned one in 2017, playfully spending his year getting into all sorts of fun and furry situations. His 60K+ musical.ly fans witnessed his bright-eyed Monday morning routine, his adorable friendship with a favorite doggy ball, and his “Christmas Wishlist To Santapaws” where he asked fo…
finalist
Jayden Bartels
Actress, dancer, and model Jayden Bartels has accomplished a lot by the age of 13, working with noted choreographers like YouTube favorites Tricia Miranda and Matt Steffanina, among others. She’s also gained over 6.2M fans on musical.ly by posting clips of herself mugging for the camera while doing challenges, humorously lip syncing to tunes like …
finalist
Lucas and Marcus
Identical twins Lucas and Marcus Dobre are bona fide YouTube stars, with 6.3M+ subscribers to their channel. You may have seen them rapping and doing backflips in the viral video for their song “You Know You Lit,” which has over 35M views to date. But this year, the brothers ventured onto musical.ly to expand their social media empire. While very …
finalist
Lucki Starr
Singer and songwriter Lucki Starr is a social media darling, with hundreds of thousands of followers across platforms. But she shines most on musical.ly, where her 1.3M+ fans (or, as she calls them, #LuckiCharms) can hear her sultry voice on covers of everything from Aaliyah to Nicki Minaj to SZA. The R&B crooner also released a single this year, …
finalist
Rebecca Zamolo
YouTube star Rebecca Zamolo claims that “awkward moments make me happy,” creating wild and zany videos that make 2.2M+ subscribers smile. But on musical.ly, she cuts the comedy into bite-sized pieces, bringing her wide-eyed, frenetic vibe to 6.25M+ fans in posts that accentuate her silly side. Whether she’s making fun of fidget spinners, the “Floo…

Nominees

Adam Jernberg
Adam Jernberg jumps rope. That may sound a little odd, but it’s true, and it’s really incredible. He is a competitive jumper and former Grand National Champion at jump rope who does acrobatic twists and turns in mid-air, going at it so hard that he actually broke both hands doing gymnastic flips on the beach in December 2017. While he’s still fairly new to …
Alicja Mocek
Working with hand-drawn cutouts, Alicja Mocek’s stop motion videos on musical.ly are so intricate that they often garner tens of thousands of views, with an impressive 40 of her first 50 posts even getting featured on the app! Wow. Whether it’s a floating fiddle being bowed to Ed Sheeran’s “Galway Girl” or paper polaroids developing to Dua Lipa’s “New Rules…
Anna Catify
Artist Anna Catify is “Just tryin to make you smile” with her musical.ly account. While she often lip syncs just like most other musers, it’s her skill with a pencil and a paintbrush that make her truly stand out from the crowd. Anna posts time-lapses of her drawings, paintings, and character makeup, turning her feed into a series of colorful creations that…
Case Walker
At just 14 years old, “Singer/Actor/Musician” Case Walker is already a major personality on musical.ly. When he’s not lip syncing to songs like Grace VanderWaal’s “Moonlight” or “Try Me” by fellow musical.ly star @carsonlueders, Case is regularly posting hilarious skits featuring other popular musers like @ericartell and @gilmhercroes. His 1.75M+ fans appre…
Felipe Farias
Brazilian video artist Felipe Farias has a unique way of incorporating himself into his stop motion creations. Often taking place on a tiled kitchen floor or in his notepad, Felipe appears in many videos, along with his drawings, handmade cutouts, and other real-life props that help him tell a story to songs like Selena Gomez’s “Fetish” and “Marshmello” by …
Isaiah Xavier
Breakout muser Isaiah Xavier Howard is all about the #transition. That is to say, his quick-cut editing skills are so impressive, he even got the attention of Get Out director Jordan Peele this year. The 17-year-old went viral in 2017 after he posted a wildly cinematic video for the song “Addicted To My Ex” by M-City J.r. on his @isaiahxavier10 musical.ly a…