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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

Browse entries by Competition
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AAA Membership - More Than Roadside Assistance
AAA is synonymous with Roadside Assistance. The organization was the first to introduce the service…
Localization
finalist
audience honor
AAA Membership - We've Got Your Back
2020 kept us all on our toes. Our consumer landscape runs across seven states (Northern CA, NV, UT,…
Art Direction
AAPI Heritage Month - “Hawaiians Unite”
Hawaiians Unite is a moving, short film made for MTV Entertainment Studios’ AAPI Heritage Month. It…
Campaign by Diverse-Owned Businesses
winner
AAPIs Celebrate Y2K Nostalgia Through Dìdi (弟弟)
Dìdi (弟弟) is Academy Award-Nominee Sean Wang’s debut feature-length film distributed by Focus Featu…
YouTube Presence
finalist
bronze honor
AARP
On AARP's YouTube channel, we bring stories to life that challenge outdated perceptions of aging an…
Contest or Promotion
AARP - In Good Company
Having strong social connections are essential elements to an individual's physical and mental well…
TikTok Partnership
finalist
audience honor
AARP + Gen X: Breakfast Club Detention Day
“Saturday, March 24th, 1984. Shermer High School. Shermer, Illinois, 60062.”  These are the open…
Contest or Promotion
AARP Fit & Fun Health Challenge
The CDC explains, “many people 50+ know they need and want help to focus on staying healthy, but ma…
Brand Voice
finalist
AARP on TikTok
How do you enhance perceptions of your brand and establish a connection with a generation that has …
Community Management
finalist
AARP on TikTok
How do you enhance perceptions of your brand and establish a connection with a generation that has …
TikTok, TikTok Presence, Vertical Video
finalist
AARP TikTok Channel
How do you enhance perceptions of your brand and establish a connection with a generation that has …
Community Management
finalist
AARP TikTok Channel
How do you enhance perceptions of your brand and establish a connection with a generation that has …
Voice
finalist
gold honor
audience honor
AARP TikTok Channel
How do you enhance perceptions of your brand and establish a connection with a generation that has …
TikTok Presence
finalist
AARP TikTok Channel
How do you enhance perceptions of your brand and establish a connection with a generation that has …
TikTok
finalist
AARP TikTok: "When Gen X _____" Series
How do you enhance perceptions of your brand and establish a connection with a generation that has …
TikTok
finalist
AARP TikTok: Gen X ASMR Series
How do you enhance perceptions of your brand and establish a connection with a generation that has …
Social Good Campaign
AARP: Asian American Veterans Since The Birth of the Nation
How might we give care and advocate for the needs of Asian America and Pacific Islander (AAPI) V…
Online Community, Facebook
winner
AARP: Helping the 50+ Community Navigate COVID-19
In March 2020, the United States was plunged into the COVID-19 pandemic. As a society, we were deal…
Branded Series
AARP's 'Road to Wizdom'
AARP seeks to challenge outdated beliefs of what it means to age and to spark new solutions so we c…
Branded Podcast
finalist
AARP's 'The Perfect Scam' Podcast
AARP's goal with this podcast was to create an entertaining vehicle to raise awareness and provide …
Branded Podcast
finalist
AARP's 'The Perfect Scam' Podcast
AARP’s "The Perfect Scam" podcast profiles America’s biggest scam stories. The series introduces li…
Facebook Video
AARP's Disrupt Aging Rapid Response Video Series
We are bombarded with visual stereotypes of aging and ageist attitudes. Images in media portray agi…
YouTube Partnership
AARP's Letters From D-Day Narrated By Bryan Cranston
At least 4 million of our AARP members are in the military or are veterans. We try to repay their d…
YouTube Presence
AARP's YouTube Shorts
AARP's YouTube Shorts are dedicated to expanding our digital reach by delivering positive and infor…
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