THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Facebook Page
HBO Facebook
When you ask someone what they love most about HBO, they immediately rattle off their favorite mome…
Instagram Brand Presence
HBO GIRLS @girlsHBO Instagram
The GIRLS brand on Instagram reflects the series’ most resonant moments with episodic and promotion…
Consumer Product or Service
finalist
HBO Go
With the launch of HBO GO, HBO expanded beyond traditional TV viewing formats to offer consumers mo…
Podcast Mini Series
finalist
HBO Insecure S4 - InsecuriTEA Podcast
When HBO greenlit an adaptation of Issa Rae’s innovative web series, Awkward Black Girl, in 2016 --…
Digital Pivot, Multicultural Community Engagement, Online Event/Activation
finalist
silver honor
HBO Insecure S4 - Virtual Block Party
Each year, fans of the Emmy-nominated HBO comedy series, Insecure, look forward to the new season a…
Event & Experiential, Multicultural Community Engagement
finalist
HBO Max Coffeehouse at SXSW 2023
For SXSW 2023, Max (then HBO Max) wanted to go BIG, aiming to activate in an inclusive and impactfu…
Meme, GIF, & Emojis
finalist
HBO Max Pop: Promoting Streaming Through Meme-ing
Max (formerly HBO Max) was looking to create a deeper connection between Gen Z and young Millennial…
Entertainment, Global Campaign, Multi-Platform Partnership, Multicultural Campaign, Music & Dance, Music Video
finalist
HBO Max Pride 2025: Trixie Mattel Gay HBO Max Song
For Pride 2025, HBO Max set out to celebrate the queer community that has long propelled its most i…
Entertainment, Multi-Platform Campaign, Video Series
finalist
HBO Max x ATTN: – Recommended By
In an expansive content ecosystem, Recommended By aims to solve a common user problem…  What do I w…
Long Form Video, Multi-Platform Campaign, Multicultural Community Engagement
finalist
HBO Max: See Us
The primary objectives for this marketing effort were to identify and execute opportunities for HBO…
Emerging Platform
HBO Max's Gossip Girl Text Campaign
HBO Max tapped leading innovative text messaging company, Community, to help drive a new way to eng…
Event & Experiential, LGBTQ Community Engagement
finalist
HBO Max's Human By Orientation Pride 2022
Pride is a critical time for HBO Max and Human By Orientation to engage our existing and potential …
Emojis
HBO NOW Emojifies a Rocky Horror Midnight “Streaming”
To retain and attract new subscribers, HBO NOW, the standalone streaming service from HBO, regul…
Contest or Promotion
HBO NOW Saves You #68CentsaDay
The launch of HBO NOW was a disruptive change to the traditional pay TV landscape and meant that…
Physical & Digital
HBO NOW Welcomes You to Adulthood #StartingNOW
For millennials that are entering adulthood, there are many rites of passage that are marked by …
Short Form Video
winner
HBO on Hulu: Dem Dragons
When it was announced that HBO would be available as an add-on to a Hulu subscription, subscribers …
Mobile Campaign, Augmented Reality, Snapchat
winner
audience honor
HBO x Snapchat: Game of Thrones
To celebrate the final season of HBO’s epic Game of Thrones series, HBO asked Snap to make the worl…
Television
HBO, The Comeback
Valerie Cherish came back! The character that Lisa Kudrow embodied so well in the first—and only—se…
Humor
HBO, The Comeback
Valerie Cherish came back! The character that Lisa Kudrow embodied so well in the first—and only—se…
Ambassador & Celebrity Campaign
HBO, The Comeback #ValerieSelfie
Valerie Cherish came back! The character that Lisa Kudrow embodied so well in the first—and only—se…
Multi-Platform Campaign
finalist
silver honor
HBO, Veep
HBO's award-winning comedy series starring Julia Louis-Dreyfus returned in 2014 with its biggest se…
Television
HBO, Veep
HBO's award-winning comedy series starring Julia Louis-Dreyfus returned in 2014 with its biggest se…
IRL Activation
HBO, Veep Robocall
How to help the fictional Selina Meyer, played by the award-winning Julia Louis-Dreyfus, go from Ve…
Most Creative Use of Technology
HBO, Veep Robocall
How to help the fictional Selina Meyer, played by the award-winning Julia Louis-Dreyfus, go from Ve…
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