From the 4th Annual Shorty Awards
Best Use of Social Media for a Consumer Product or Service
If Don Draper were alive today, he’d surely have “social media" in his job title and be pitching big ideas to brands on how to insert themselves into the conversation on the real-time web. This award honors marketing campaigns that have best integrated Twitter, Facebook, or other social media in a creative and meaningful way to successfully launch or promote a consumer product or service.
