THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Brand Identity, Data & Insights, Beauty, On a Shoestring, Organic Promotion, Pharma & Healthcare
finalist
HA Filler Sentiment Social
New to aesthetic filler patients had declined by 46% since 2022. Research showed cost, fear of unna…
Snapchat
winner
audience honor
Häagen-Dazs 60th Birthday Snap Lens
In celebration of their 60th birthday, Häagen-Dazs’ objective was to drive promotion and sweepstake…
Branded Content
Häagen-Dazs Elevates Ice Cream with NYC Millennials
The primary objective of this campaign was to highlight the in a fun and accessible, yet aspiration…
Branded Content, Gaming
finalist
silver honor
Haaland for the Win! Clash of Clans x Erling Haaland
We were approached by Axis Studios and The David Agency on behalf of Supercell to encourage lapsed …
Short Form Video
Habitat
A four episode series about animals on the verge of extinction that contribute to preserving our ec…
Television
Hack Into Broad City
The hit Comedy Central show Broad City has been able to amass a huge (and rabid) legion of fans bas…
Technology, Creative use of Technology
Hack the Bracket — Adobe
Every marketer has their perfect shot—and data helps them hit it. The Hack the Bracket campaign was…
Branded Podcast
winner
Hackable? An Original Podcast by McAfee
We, Response, have been working with McAfee for nearly a decade. In all these years, the one consta…
Financial Services, Video Series
winner
HACKED YouTube Series
Sallie Mae wants to help students find all the free money they can to pay for their education — bef…
B2B
Hacking the machine: How we humanized a travel technology company
Change is not easy, especially for corporate America. For some time, we noticed the traditional B2B…
Auto, Brand Partnership
finalist
Hacks
BMW sought to expand its reach to new audiences. Our previous ecosystem planning identified BMW’s c…
Short Form Video
Haifa | DNR
Haifa was a developed city with a thriving economy before 1948. This video captures the final momen…
Food & Beverage, Health and Fitness
finalist
Hain Celestial’s Tyson’s Pro Tips®
The Hain Celestial Group, Inc. a leading organic and natural products company providing consumers w…
Online Community
finalist
Hair Stylist Brad Mondo’s Facebook Community is a Cut Above With Help from Jellysmack
Build an engaging Facebook community for professional hair stylist Brad Mondo and become the top de…
Multi-Platform Campaign
Hairspray Live! Influencer Spectacle
NBC Entertainment Marketing tasked Digital Media Management with creating a social influencer campa…
Branded Content, Humor, Medium-Length Video, Single Post or Activation, Sports
finalist
Halftime
Verizon wanted to turn its NFL partnership into magic for Super Bowl LX, offering not just tickets,…
Event & Experiential, Hashtag, Non-Profit, Single Post or Activation, Social Good Campaign
finalist
Halftime Reset: Health Disparities Campaign for Men of Color
The AARP x Broccoli City Campaign, “Halftime Reset: Reinventing Yourself for the Next Phase”, is ge…
Multi-Platform Partnership
Halle Berry in Kidnap: Don’t Mess With Mom
Fullscreen and Aviron Pictures partnered to promote the studio's first-ever release, Kidnap, a thri…
Television
Hallmark Channel's When Calls The Heart - Season 9 Lives
Drive awareness, excite and engage the dedicated fanbase known as the #Hearties to tune in consiste…
Short Form Video
finalist
Halloween Ball
Now more than ever, consumers long for simpler, happier times. Our challenge was to unlock the equi…
Real Estate
finalist
audience honor
Halloween Costume House Party
Our purpose is to make buying, selling and living in homes easier and more enjoyable for everyone, …
Instagram Partnership
Halloween Gifting Campaign from Orkin Pest Control
The goal is to generate and increase brand awareness, measured by Opportunity-To-See (OTS), for Ork…
Podcast Mini Series
finalist
silver honor
Halloween Horror Nights' Haunted Tales (Discover Universal Podcast)
Halloween Horror NIghts Haunted Tales, an anthology mini-series on the Discover Universal podcast, …
Graphic Art
finalist
Halloween Joker Graphic
Our objective with this post was to find a way to tie in the Halloween holiday with our star player…
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