13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards Best in Beauty

There’s always a new look or new makeup trend to try. It’s hard to keep track of what’s in and what’s out, but it’s even harder to know how to even start putting the look together. Thanks you these incredible beauty experts, people all around the world show off both their inner and outer beauty through these tutorials

If you’re a brand looking for recognition for your use of YouTube, enter the Best in Beauty Shorty Award.


Jake Warden
16-year-old Instagram sensation Jake Warden can teach a lot about makeup to even the most experienced beautician. For example, Jake went viral in April 2017 for using the back of his rose gold iPhone as a palette to flawlessly mix foundation—a hack that is now gaining traction in makeup circles, and even got featured in an article for Allure. He a…
Patricia Bright
British vlogger Patricia Bright makes “fashion, beauty and random life videos on YouTube.” The fashionista kept her 2.5M+ fans across YouTube, Instagram, and Twitter transfixed with a steady stream of incredible outfits, product unboxings and reviews, and tips for looking as amazing as she always does. Patricia was also tapped by Diet Coke this ye…
Raw Beauty Kristi
When it comes to makeup, @RawBeautyKristi believes, “A few simple tips, good products and a patient but fun teacher can make all the difference.” She takes to YouTube and Instagram to provide all those things for the community of followers she has gained. Hundreds of thousands of fans tune in for her makeup tutorials and reviews, while also feelin…
Simply Nailogical
Prominent social media “Holosexual” Cristine Rotenberg always nails it. Pun intended. She’s the sassy, sarcastic Canadian behind YouTube sensation Simply Nailogical, a channel where she posts her glittery, holographic nail polish art for 4.7M+ subscribers. She originally went viral in 2016 with a video of her #POLISHMOUNTAIN—over 100 coats of nail…
Thomas Halbert
Thomas Halbert says he is “just another FREAKIN beauty guru,” but his fans know differently—Thomas has a way of making his cheekbones look higher than humanly possible, and his lips poutier than a puppy dog’s brows. The North Carolina native had his smoky eyes set on California in 2017, moving to LA in March. He still posts regular makeup tutorial…


Alex Faction
YouTube makeup master Alex Faction can transform anyone into a glitter god or a ghoulish ghost with a few strokes. His incredible artistry often culminates in perfect recreations of characters like Freddy Krueger, Catwoman, and Pennywise the (frightening) clown from IT. The trained beautician posts tutorials for 210K+ YouTube subscribers, showing them how t…
Arshia Moorjani
New Yorker Arshia Moorjani is a makeup and fashion guru who knows from experience how to make girls with brown skin look incredible. The makeup master posts tutorials, reviews, and helpful tips for 185K+ YouTube subscribers and 160K+ Instagram followers, including videos that appeal to other Indian-Americans like herself, such as a “GLAM DIWALI 2017” video …
Jazmina Daniel
At first glance, it seems like the wildly intricate lip art on Jazmina Daniel’s Instagram feed must be Photoshopped. Incredibly, it isn’t—it’s simply the work of one of the most talented lip artists on Earth. Beyond the unbelievable textures and sheens she achieves, she also creates tiny versions of characters and people, like a pregnant Beyoncé, a scene fr…
Jordan Hanz
Self-taught makeup artist Jordan Hanz says that each of her wild creations “isn't so much about the makeup, but the message behind it.” The trained portrait artists uses herself as a canvas, transforming into everything from the Game of Thrones Night King to a Wonder Woman (“the most bad ass of bitches”) that looks torn from the pages of a comic book. Jorda…
Nià the Light
Nià Pettit, aka Nià The Light (and formerly Fro Girl Ginny), believes, “Acceptance of your flaws and your imperfections leads to great things.” That has certainly been the case for her, as she came to love her wild curly hair after growing up thinking blond hair and blue eyes were more ideal. Bringing her beauty tips to Instagram, Nià’s 395K+ followers find…
Sydney Szramowski
Many Instagram beauty gurus show their followers how to subtly apply makeup to achieve the most natural-looking results. Sydney Szramowski is definitely not one of those beauty gurus. Her @sydn4sty Instagram feed is filled with bright, glittery colors that fully envelope her eyes and lips—and sometimes her entire face! The wildly creative designs she concoc…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!