New Yorker Arshia Moorjani is a makeup and fashion guru who knows from experience how to make girls with brown skin look incredible. The makeup master posts tutorials, reviews, and helpful tips for 185K+ YouTube subscribers and 160K+ Instagram followers, including videos that appeal to other Indian-Americans like herself, such as a “GLAM DIWALI 2017” video and another tutorial spoken entirely in Hindi. She also covers fashion, DIY looks, and fitness on her blog, lovebeingchic.com. She understands that most online style suggestions are not ideal for someone with her skin tone, and she has found success by catering to looks that accentuate the beauty of the heritage she shares with so many people around the world.