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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

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Your search returned 69 entries

Instagram Presence
@Qtips
In 2015, our goal was to showcase the variety of ways Q-tips can be used every day, driving usage o…
Travel & Tourism
#PureMichigan18: Discover Michigan's Signature Golf Destinations
From heather-lined highlands to the deep blues of the Great Lakes, Michigan's 650 public golf co…
Integrated Campaign, Video
#TUMSworthy
All across this great land, people are diving face-first into cheesy, saucy, double bacon-y, delect…
Twitter Hashtag
30 Deals in 30 Days: American Airlines' AAdvantage Program Celebrates 30 Years with a Tweet
In early 2011, the American Airlines became the first domestic legacy carrier to launch official so…
Influencer & Celebrity Campaign, Video
finalist
ALDI Cart Smarts with Ben Bailey
ALDI has a different style when it comes to grocery shopping. They do things that might seem a bit …
Travel & Tourism
winner
Be Kind, Rewind: A Sleepover at the World’s Last Blockbuster
Facebook Campaign
Best Use of Facebook in a Campaign: CLEAR SCALP & HAIR BEAUTY THERAPY
Unilever partnered with Weber Shandwick to launch a revolutionary line of shampoos and conditioners…
Integrated Campaign
BUILT WITH CHOCOLATE MILK Transforming Classic Kid’s Drink to Athlete’s Secret Weapon
After decades of declining milk consumption, published research identified a new usage occasion for…
Sports
BUILT WITH CHOCOLATE MILK: Chocolate Milk Scores With Kelley O’Hara
After decades of a slow but steady decline in milk consumption, published research identified choco…
Food & Beverage
finalist
BUILT WITH CHOCOLATE MILK: Your Favorite Athlete’s Secret Weapon
After decades of declining milk consumption, published research identified a new usage occasion for…
Twitter Partnership
finalist
audience honor
Cheez-It Bowl Master of Cheez
To help make Cheez-It Crackers an essential part of consumers’ together time, the brand sought to e…
Graphics
finalist
Chevy, Player One
We needed to get people on Snapchat to care about the Chevy SUV lineup, specifically highlighting t…
Sports
Chocolate Milk: From the Grid Iron to IRONMAN
In March, the got chocolate milk? campaign launched the BECOME ONE program, partnering with footbal…
Twitter Hashtag
CLEAR Scalp & Hair Beauty Therapy™ Launch
Unilever partnered with Weber Shandwick to launch a revolutionary line of shampoos and conditioners…
Social Good Campaign
DOVE® Chocolate She’s In Business
Forty percent of the world’s cocoa is produced in Cote d’Ivoire in West Africa. As a leading chocol…
360 Video, Creative use of Technology
finalist
Excedrin Works
America's 38 million migraine sufferers experience symptoms that interfere with every day – nausea,…
Brand Partnership, Financial Services, Social Good Campaign
finalist
Face the Fight
Today, soldiers die by suicide at 4x the rate they do in combat. That means it’s more dangerous for…
Pets & Animals, Real Time Response
finalist
Felix Cat Insurance - Cat of the Year
Only 1% of cats are insured in the U.S., showing a massive market opportunity and need for educatio…
Medium-Length Video
winner
FLUID
We were tasked with launching TRESemmé's Pro Infusion Collection, the first line of products design…
Music & Dance
Forever Your Girl
Voltaren Arthritis Pain Gel is the world’s #1 topical pain reliever. However, it was only available…
Twitter
finalist
Get Real: Rallying Around The Truth About Milk
Recently, milk has been under attack. New milk-like drinks and alternatives have been making confus…
Instagram Story
Giving Gen Z’s Confidence to Get Rid of Cold Sores
Abreva is the leading over the counter cold sore medication, and the only OTC medicine that can get…
Global Campaign
finalist
gold honor
Go Near: Celebrating Local Travel Only On Airbnb
Long Form Video, Video
finalist
Harley-Davidson: The Comeback Chapter
Every day, 22 veterans take their own life – many of whom suffer from Post-Traumatic Stress Disorde…
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