THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 4th Annual Shorty Awards

30 Deals in 30 Days: American Airlines' AAdvantage Program Celebrates 30 Years with a Tweet

Entered in Twitter Hashtag

About this entry

In early 2011, the American Airlines became the first domestic legacy carrier to launch official social media channels for their loyalty program AAdvantage. After an initial campaign targeting Facebook users netted over 260,000 new likes, it was time to focus attention on growing the Twitter community.

Entrant Company / Organization Name

Weber Shandwick

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