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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

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Your search returned 28 entries

Branded Content, Call to Action, Filter/Lens, Food & Beverage, Gamification, Humor, Integrated Campaign, Multi-Platform Campaign, Multi-Platform Partnership, Real Time Response
finalist
gold honor
silver honor
bronze honor
#SaveBaconHairs
The #SaveBaconHairs campaign was a reactive reaction to a moment in gaming culture which we identif…
Food & Beverage, Insights & Trends, Instagram Partnership, Multi-Platform Partnership, TikTok Partnership
winner
15 Minutes of Flavor
Advertising is oversaturated with big-name celebrity endorsements and collabs. It seems a new produ…
Food & Beverage
Bringing Gen Z the "Summer of Sev" with 7-Eleven Canada
Viral Nation was challenged with creating a 360 summer campaign for 7-Eleven Canada that is in tune…
Food & Beverage
finalist
silver honor
Cheetos Duster 2.0
Have you ever thought to add Cheetle to your recipes to make them extra crunchy and cheesy? Consume…
Brand Awareness Campaign, Comedy Video, Contest or Promotion, Food & Beverage, Humor, TikTok Partnership, User-Generated Content
winner
gold honor
silver honor
Crash Coverage
PROBLEM The energy drink market is overflowing with massive brands that usually leave consumers …
Food & Beverage
FLVR Food Entertainment
The COVID-19 pandemic brought about significant shifts in Americans' eating habits and their relati…
Art Direction, Brand Partnership, Consumer Brand, Earned Media, Food & Beverage, Images
winner
audience honor
French's Mustard Skittles
In 2023, McCormick saw an opportunity to expand beyond sandwiches and hot dogs. Our charge for t…
Food & Beverage, TikTok, TikTok Partnership
winner
bronze honor
From TikTok to Table: Chipotle Mexican Grill Quesadilla Hack
Imagine if by listening to what fans were saying on TikTok about their quesadillas, Chipotle would …
Brand Identity, Brand Voice, Branded Content, Food & Beverage, Instagram, Instagram Presence, Storytelling, TikTok, TikTok Presence
finalist
Ghia
Ghia is the non-alcoholic beverage brand from Founder and CEO Melanie Masarin that is leading the N…
Food & Beverage, Launch Campaign, Multi-Platform Partnership
Hard Rock Cafe X Messi Kids Menu
Our initiative centered on the launch of the Messi Kids Menu at Hard Rock Cafe, leveraging Lionel M…
Food & Beverage
finalist
gold honor
audience honor
Haunted HI-CHEW
HI-CHEW is currently ranked as #26 brand in the non-chocolate candy category, with ambitions to ris…
Earned Media, Food & Beverage, Humor, Single Post or Activation
finalist
bronze honor
Hellmann’s Will Levis “Mayo For Life”
Most people don't talk about mayonnaise - especially their love for it. While Americans are loud an…
Brand Partnership, Food & Beverage
finalist
HelloFresh and Marvel Studios’ Guardians of the Galaxy Vol. 3
HelloFresh, the world’s leading meal kit company, teamed up with Marvel Studios’ Guardians of the G…
Brand Awareness Campaign, Food & Beverage, TikTok Presence
finalist
bronze honor
audience honor
How Carnation Milk and a Grandma Dominated TikTok
Common knowledge says that to get in with the youths, you need a youth to sneak you in. Carnation w…
Food & Beverage, Real Time Response, TikTok
finalist
silver honor
How Fruit Roll-Ups’ TikTok Strategy Helped A Viral Trend Happen With The Brand, Not To The Brand
In 2023, General Mills fruit snack brands were the undisputed category leader at more than 50% shar…
Food & Beverage
Jack in the Box x Pineapple Express
Jack in the Box leans into culture to punch above its weight, and as 4/20 quickly approached Jack i…
Food & Beverage
Jack in the Box: The Snoop Munchie Meal
Two California legends, Jack in the Box and Snoop Dogg teamed up to create Snoop’s own signature Mu…
Food & Beverage, Local Campaign, Micro-Influencer Strategy, User-Generated Content
winner
bronze honor
Macsterpiece
In a world where traditional art forms dominate the elite art scene; we saw a unique opportunity to…
Community Management, Food & Beverage
finalist
Maruchan: Engaging and Activating a Superfan Community
Maruchan is a long beloved instant ramen noodle brand, but it's still a commodity product in a cate…
Food & Beverage
My Joy
The My Joy campaign is a testament to the endless avenues through which joy finds its expression. W…
Earned Media, Food & Beverage
finalist
Souplings
​​The Souplings campaign was designed to generate significant buzz and engagement across earned and…
Food & Beverage
finalist
Starbucks: PSL 20th Anniversary
Every year for the past two decades, the Pumpkin Spice Latte (“PSL”) at Starbucks marked the unoffi…
Food & Beverage, Instagram Presence, Meme, GIF, & Emojis
winner
gold honor
The Unhinged Story of Totino's Instagram Success With Gen-Z
Totino’s is an innovator brand, originating the category of rolled, hot snacks that revolutionized …
Food & Beverage
Vienna Beef - 2023 Social
When we took over Vienna Beef’s social accounts in April 2023, we set out to make their social feed…
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