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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entry Gallery

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Snapchat Partnership
winner
audience honor
MTV Pants Off
MTV Pants Off is a Snapchat-first show about sex and relationships hosted by sex ed YouTuber, Laci …
Entertainment, Live Events, Television, Snapchat Partnership, Integrated Campaign, Mobile Campaign, Physical & Digital
winner
bronze honor
audience honor
MTV Presents Madonna Live & Exclusive: ‘Medellín’ Video World Premiere
Madonna and MTV have shared a history starting with the early premieres of the pop superstar’s boun…
IGTV
finalist
MTV Snap'd
MTV Snap'd was developed to give viewers a snapshot of a day in the life of an up-and-coming artist…
Snapchat Presence
finalist
MTV Snapchat
MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billi…
Snapchat Story
finalist
MTV Snapchat Takeover: The Secret Fashion Lives of Pets
In promotion of Universal's The Secret Life of Pets, MTV set out to create a custom Snapchat campai…
Community Management
MTV Social
MTV Brand Social’s objective in 2021 was to hone in on our brand voice across our social platforms,…
Snapchat Discover Story
finalist
MTV Storytime
MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billi…
Tumblr Brand Presence
MTV Tumblr
Launched in May 2011, the MTV Tumblr provides microblogging engagement with the world’s premier you…
Tumblr of the Year
finalist
MTV Tumblr
Launched in May 2011, the MTV Tumblr was built to strengthen the brand’s engagement with the Millen…
Multi-Platform Campaign
MTV VMA All Access Live
Objective: By design, MTV strives to re-invent the VMAs each year so the show stays on trend with t…
TikTok
MTV's #MyCrib Challenge
When the COVID-19 pandemic hit our country and people were spending more time than ever in their ho…
Social Good Campaign, Call to Action
winner
MTV's +1 the Vote
In 2018, young people were leading the charge for social change – from speaking up against injustic…
Social Good Campaign
MTV's 16 & Recovering Digital Marketing
With every new show on MTV, our goal is to always bring in a new audience, while also attracting ou…
Live Events, Live Event Coverage
winner
MTV's 2020 Video Music Awards
The MTV Video Music Awards have been making music history for over 25 years. And in the midst of a …
Online Event/Activation, Live Streaming Video
finalist
silver honor
MTV's 2020 Video Music Awards Stan Cam
In 2019, the VMA Stan Cam launched as a first-of-its-kind, real-time interactive streaming experien…
Online Event/Activation
MTV's 2020 Video Music Awards Virtual Photo Booth
In lieu of a traditional red carpet for the MTV Video Music Awards, the MTV Brand social team partn…
Short Form Video
MTV's 21 Questions for 2021
MTV’s social video formats always have one objective: to engage and entertain our audience. At the …
Digital Pivot
MTV's Basic to Bougie (Season 5)
Since its inception, MTV has been at the forefront of pop culture and TV — our goal was to bring th…
Comedy Video
finalist
MTV's Basic to Bougie Season 6
Since its inception, MTV has been at the forefront of pop culture and TV — our goal was to bring th…
Vertical Video
finalist
bronze honor
MTV's Bop Quiz
MTV’s “Bop Quiz” is a trivia series on Snapchat highlighting fun and surprising facts about the big…
Facebook Partnership
winner
MTV's Drag My Dad
In partnership with Facebook, our main objective was to create a show hosted by the fabulous Bob th…
YouTube Partnership
finalist
MTV's Following: Bretman Rock
With the success of the first season of MTV’s Following, we saw a strong opportunity to dig deeper …
Long Form Video
MTV's Following: Bretman Rock
With the success of the first season of MTV’s Following, we saw a strong opportunity to dig deeper …
Online Event/Activation, Remote Production, Live Streaming Video
MTV's Friday Livestream
MTV’s Friday Livestream is a 24-hour, interactive music video livestream event combining classic th…
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