12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 4th Annual Shorty Social Good Awards

Topical Campaign Reboot: John & Jena, Jared & John and Femi & Joey

Finalist in Hospitality & Travel

Entered in Storytelling, Video Series

About this entry

At a time when mainstream brands are beginning to pay attention to the banning of

single use plastic, creative agency Alkemy X has been a force in driving conversation

around the issue.

 

Last spring, the creative brand helped to produce a powerful PSA for Sea

Shepherd, an environmental non-profit organization dedicated to protecting marine

wildlife.

 

Drawing attention to the fact that one million animals die each year as a result of

plastic pollution, Alkemy X worked with the agency Fred & Farid to develop

shocking, highly detailed print and motion elements that simulated marine life

trapped in a liquid plastic.

Why does this entry deserve to win?

The short film takes viewers on an emotional journey. Beginning with elegant, surreal

imagery, the spot quickly transitions to the horrifying suffering of a dolphin, sea

turtle and shark before delivering a simple, but effective call to action.

 

All of the creatures in the promotion were modeled and brought to life using Maya

animation software before being migrated to VFX program Houdini for the

painstaking work of building the plastic ocean simulations. Final compositing was

done in the digital composting application Nuke. The finishing touch was the

haunting score and sound design composed and arranged by Tuesday Collective.

Results

The PSA has won several awards in the past year, including the following:

Philadelphia ADDY Awards, Best In Show 

Philadelphia ADDY Awards, Gold for Computer Generated Imagery

Philadelphia ADDY Awards, Gold for PSA

LOUIX Awards/Philadelphia One Show Awards, Gold in Animation

LOUIX Awards/Philadelphia One Show Awards, Best in Craft Awards

Media

Video for Topical Campaign Reboot: John & Jena, Jared & John and Femi & Joey

Produced by

Alkemy X, Virginia is for Lovers

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.