Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The regular entry deadline is on February 10th, 2022.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Overall Presence

Clubhouse NEW! Discord NEW! Emerging Platform NEW! Facebook Facebook Messenger NEW! Instagram LinkedIn NEW! Multi-Platform NEW! Pinterest NEW! Reddit NEW! Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat NEW! Weibo NEW! WhatsApp NEW! YouTube

Influencer & Celebrity Brand Partnership

Emerging Platform NEW! Facebook Instagram Multi-Platform Snapchat TikTok Twitter YouTube

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Games Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Content and Media

Audio Clips NEW! Blogs NEW! Branded Content Branded Podcast Branded Series Clapback NEW! Contest or Promotion Data Visualization Emojis Filter/Lens GIFs Hashtag Meme Native Advertising Newsletters NEW! Podcast Podcast Mini Series Polls & Surveys Single Post or Activation NEW! Stickers NEW! User-Generated Content Voice NEW!

Strategy & Engagement

Artificial Intelligence Call to Action Chatbots Community Management Creative Use of Technology Customer Service Employee Engagement NEW! Fundraising NEW! Gamification Geo-Targeting NEW! Globalization NEW! Humor Insights & Trends NEW! Integration with Live Television Large Media Buying Strategy LGBTQ Community Engagement Localization Media Buying Strategy on a Shoe-String Micro-Influencer Strategy Mid-Range Media Buying Strategy Multicultural Community Engagement Music & Dance Organic Promotion Paid & Amplification NEW! Physical and Digital Convergence Public Service Announcement Real Time Media Buy Real Time Response Shopping NEW! Storytelling Takeovers NEW!

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

From the 4th Annual Shorty Social Good Awards Best use of Storytelling

This award honors the the most compelling and shareable social good campaigns, projects and initiatives using effective storytelling to reach a certain goal or objective.

See previous winners and honorees here.

Winner

Storytelling
winner
Code & Response
Natural disasters of apocalyptic proportion are occurring at a more rapid rate than ever before. More than seven trillion US dollars economic damage and eight million deaths were caused by natural disasters since the start of the 20th Century. What if we handed over our code patterns and unleashed the creativity of developers from around the wo…

Finalists

Storytelling
finalist
gold
Rising, Love Has No Labels
Inspired by true events coming out of a year marred by natural disaster (hurricanes, mudslides, wildfires, etc.), Love Has No Labels launched an original short film, Rising (directed by Game of Thrones director David Nutter with screen writer Lena Waithe) to tell the story of a diverse neighborhood that comes together to survive rising flood water…
Storytelling
finalist
#Romanovs100 AR Family Photo Album
The Romanovs can arguably be called the world's first photo-bloggers. In the early 20th century they documented every meaningful event in their lives. #Romanovs100 is an image-first digital storytelling project built on the analysis of thousands of photos shot by Russia’s last Royal family, executed by the Bolsheviks 100 years ago. To make history…
Storytelling
finalist
Changing the Game
The video game industry has long ignored players with limited mobility. As a result, gamers with limited mobility would either hack together hodgepodge tools and homemade controllers or had to spend a lot of money on a custom controller just to be able to play. For most, gaming was impossible. As the brand committed to empowering everyone to achie…
Storytelling
finalist
Fearless with Ashley Graham
Ellen Digital Network partnered with body activist, entrepreneur, supermodel, and game changer in the body-positive movement Ashley Graham to produce “Fearless,” a six-episode original digital series where she helps empower everyday people build confidence and be unapologetically fearless. From a trans person who isn’t yet comfortable in his ow…
Storytelling
finalist
Waste of Film
According to the American Foundation for Suicide Prevention there were an estimated 1.4 Million suicide attempts in the United States in 2017. Suicide is also on the rise in the United States, which has significantly increased national media attention. The problem with this coverage is that it's often sensationalized, and as a result it's triggeri…

Nominees

Storytelling
A Piece Of Me
Female genital mutilation (FGM), a practice that involves altering or injuring the female genitalia for non-medical reasons, is internationally recognized as a human rights violation. Globally, an estimated 200 million girls and women alive today have undergone some form of FGM. Protecting girls and women from FGM will take a significant push to accelera…
Storytelling
Camila and The Shadow of Dengue
2019 marked an important point in Takeda’s history as it concluded a major acquisition. Their annual Takeda Leadership Conference convened for the first time the top 400 leaders within the expanded organization to present the company’s key priorities across business units. During this crowded two-day meeting in Tokyo, our mission was to generate internal ex…
Storytelling
Closing the Crop Gap
Through “Closing the Crop Gap,” we set out to raise awareness about issues related to the Crop Gap, highlight the importance of closing it, create content that evokes an emotional connection with our audience with an incentive for them to help be part of the solution and increase awareness of the brands involvement with sustainable agriculture, our commitme…
Storytelling
Dream Big Pittsburgh
There is no more genuine source of dreams and shared possibilities in our community than our children. With their unique and imaginative perspective on the world, they can encourage us all to do better. With support from The Heinz Endowments, Fred Rogers Productions gathered a group of “real” children from a wide range of Pittsburgh neighborhoods in 2018…
Storytelling
Ek Nayi Muskaan
Himalaya is one of the leading brands in the lip care category. As a brand, Himalaya Lip Care understands that lips are the conduit to the expression of one’s emotions and confidence. Hence, the core objective of the brand is to ensure healthy and nourished lips for all. With this intent, in 2015, Himalaya Lip Care launched a corrective cleft lip initiat…
Storytelling
Feel More Like You
Glass Entertainment Group partnered with Upworthy and Walgreens to bring attention to Walgreen’s “Feel More Like You” campaign. The program provides beauty and pharmacy support for people suffering with cancer. The side effects of cancer treatments impact not only how individuals feels on the inside, but also how they see themselves in the mirror. Through t…
Storytelling
Fish Unknown
Relais & Châteaux, as an association of 580 of the world’s top restaurants and hotels, has been supporting and lobbying for sustainable seafood for ten years now. The objective of previous years’ campaigns as well as this year’s has always been to promote ethically sourced fish, mollusks and crustaceans while protecting marine biodiversity. Our marine resou…
Storytelling
Generation Lockdown
In 95% of public schools in the United States, lockdown drills are as common as math and science. Students learn terrifying lessons like how to barricade doors with tables and how to balance on toilet seats so that gunmen can’t see their feet. March For Our Lives — the student-led organization that emerged in the tragic wake of the shooting in Parkland, Flo…
Storytelling
Goalcast
Goalcast is the world’s largest, leading source of authentic storytelling. We aim to empower individuals to take ownership and action in their lives.  Our mission is to change the world. We believe that change starts from within, so every day we rise to the challenge of inspiring tens of millions of people to live life with purpose.   Through the powe…
Storytelling
Love Calls Back
Coming out to family and friends is one of the most nerve-wracking moments in the lives of LGBTQ+ people. Many LGBTQ+ youth feel safer calling. Although some of these calls go well, many people are met with rejection and it can be the last time they every speak to family.   4 out of 10 gay, lesbian, bisexual and transgender people are rejected by fami…
Storytelling
Shake Shack Pride 2019 Campaign
At Shake Shack, we’re committed to providing equal opportunities for success, removing obstacles and fostering a culture of diversity, inclusion and empowerment to ensure that our company continues to be a great place to work. The goal for our 2019 Pride campaign was to celebrate and show our support for the LGBTQIA+ community, as well as our team members a…
Storytelling
The Wage Gap: A Scary Truth
On average in the US, women earn about 80 cents for every dollar men make and women of color make even less. And while the public is increasingly aware of the wage gap between men and women, awareness alone hasn't moved the needle. To end wage inequality, The Women's Foundation works to do more than just inspire conversation. They're dedicated to creating p…
Storytelling
Topical Campaign Reboot: John & Jena, Jared & John and Femi & Joey
At a time when mainstream brands are beginning to pay attention to the banning of single use plastic, creative agency Alkemy X has been a force in driving conversation around the issue.   Last spring, the creative brand helped to produce a powerful PSA for Sea Shepherd, an environmental non-profit organization dedicated to protecting marine …
Storytelling
Wishes Delivered
For UPS, the holiday season is the busiest time of the year. As shipping volumes reach their peak, so do people’s expectations. We needed a solution for managing customer demands that would help keep the conversation around the brand positive on social media. Wishes Delivered is a social campaign that is more than just simple marketing: it has become a p…
Storytelling
theSkimm x Shondaland: Black History Month
In celebration of Black History Month, theSkimm and Shondaland teamed up on a video series to address the history that continues to be made in our country every single day while simultaneously honoring past historical figures and moments and connecting the dots for our audiences.