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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership YouTube Partnership

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Business to Business Consumer Brand Education Entertainment Fashion & Beauty Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Overall Presence

Meta Presence Multi-Platform Presence Other Platform Presence TikTok Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Immersive Instagram Interactive Content Other Platform TikTok YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

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Live Television
winner
Play Live on Watch What Happens Live
BRAVO is more than TV. BRAVO is known for innovation and surrounding our fans with layers of engage…
Music & Dance
finalist
Play On: A Celebration of Music To Make Change
2020 was a year of vast loss and devastation across almost all sectors. Our objective was to end th…
Instagram, Video, Creative use of Technology
finalist
Play the Guggenheim
If you could play the Guggenheim... What song would you play?
Contest or Promotion
Play To Stay contest at Renaissance Hotels
At Renaissance Hotels, it's business unusual. We're on a mission to defy the conventions of busine…
Real Time Response
finalist
Play-Doh: Explore What’s Possible
The Play-Doh brand has brought creativity and fun to fans for 60 years, inspiring both kids and ad…
Contest or Promotion
Playoff Props
Prop bets. Bets that have nothing to do with the actual score of the game, but have become a popula…
Facebook Page
PlayStation Facebook Page Brings Fans Together for PS4 Launch
During 2013, With 36 million fans on Facebook, PlayStation’s strategy was a “best of the best" cont…
Influencer & Celebrity Campaign
finalist
PlayStation: Happy Birthday PewDiePie
To create a viral moment for the PlayStation brand.
Consumer Electronics
PlayStation’s Social Media Team Key Source for PS4 News
Selling over 2.1 million units within two weeks of launch, the PlayStation 4 (PS4) has been the mos…
Retail & E-Commerce
PLB BLACKOUT
Pink Lily's goal was to increase revenue compared to 2016 Black Friday sales, while simultaneously …
LGBTQ Community Engagement
winner
Please Don’t Buy Mixwell
Mixwell was founded on the idea that the world is a better place when you mix well—inclusivity is t…
Photography and Graphics
finalist
Please Like Me
We happily welcomed back Australia's funniest show stateside for the launch of it's third season. T…
Tumblr
Please Like Me Season 3
For the season three premiere of 'Please Like Me' Pivot's goal was to drive tune in and build antic…
Social Media In Real Life
Plink
Launched in January Plink is an online-to-offline loyalty program that rewards members for dining a…
Sports
PLL x Boardroom - Street Lacrosse
In 2022, Paul Rabil, Kevin Durant, and Rich Kleiman discussed the future of lacrosse. They envision…
Real Time Response
finalist
Plot Twist → Post: Coffee Mate’s White Lotus Finale Reaction
In a world where brand perception can shift overnight, Coffee mate transformed an almost inopportun…
Mobile Campaign, Social Media Tool, Creative use of Technology
finalist
Plotagon - Animate Yourself
Plotagon was created to make it possible for anyone to create an animated movie, with no knowledge …
Humor
finalist
Pluck A Side
Drive engagement around chicken during the holidays which is typically a very low-interest time per…
Family & Parenting
finalist
gold honor
Plum Organics
Hot on the heels of Plum's 2015 Parenting Unfiltered campaign, where we successfully catalyzed and …
Facebook
Plum Organics® on Facebook
We may be the nation's leading organic baby food brand, but the 240,000+ Plum Parents on our Facebo…
Multi-Platform Campaign, Medium-Length Video
Plum Organics®: Do Your Partner
For the last several years, Plum Organics® has become known for catalyzing unfiltered conversations…
Retail & E-Commerce
Plussed Up Experiences
Walmart is the largest retailer in the world with more than 150 million people visiting 4700 stores…
Branded Content
Plussed-Up Experiences
Walmart is the largest retailer in the world with more than 150 million people visiting 4700 stores…
Brand Awareness Campaign
Pluto TV - Programmed by Humans
Pluto TV’s ‘Programmed By Humans’ campaign builds upon the popular ‘Stream Now. Pay Never.’ series …
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