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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership YouTube Partnership

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Business to Business Consumer Brand Education Entertainment Fashion & Beauty Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Overall Presence

Meta Presence Multi-Platform Presence Other Platform Presence TikTok Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Immersive Instagram Interactive Content Other Platform TikTok YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

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Your search returned 15039 entries

Launch Campaign
finalist
PMG and Jazwares Make Sleep a Cultural Moment with SquishPillow
Fans had already redefined how Squish fit into their lives. Across social platforms, consumers were…
YouTube, Humor, Video
finalist
PMK∙BNC: "Barely Legal Pawn"
For the fourth consecutive year, Audi of America returned as the official automotive sponsor of the…
Graphics
PNC Bank MoneySelf Quiz
PNC’s Wealth Management team wanted to engage an elusive group of investors ($1-$3 Million in inves…
Financial Services, Video Pre-Roll
finalist
PNC Bank's Virtual Wallet
We wanted to create interest in PNC’s Virtual Wallet® by awakening consumers to the reality that th…
Facebook Campaign, Financial Services
finalist
PNC Neighborhood Wishlist
Attitudes towards banks are at an all time low. Why would anyone “like" one on Facebook? To give pe…
GIFs
finalist
PNC x Chicago Bears GIFs
Ahead of the 2020 NFL season, it was clear that the fan experience was going to look much different…
Celebrity Campaign
finalist
Pocket Like It's Hot
We needed to capture the hearts and stomachs of college age males across the U.S. The answer was to…
YouTube Partnership
Pocket.wtach / Clock.work & Play-Doh
As a BIG new item for Play Doh, the Ultimate Ice Cream Truck Playset required a campaign that would…
Food & Beverage, Multi-Platform Campaign, Emerging Platform
finalist
gold honor
bronze honor
audience honor
Pockets 4 Bits: Gamer Snacks Level Up
Hot PocketsⓇ is a 40-year-old brand with wide recognition. During those four decades, the brand has…
Mobile Campaign
winner
POCKY ALL TASTES COVERED
Glico Philippines wanted to create a social media campaign during the first quarter of 2022 that hi…
Artificial Intelligence
audience honor
Pocky Day AR
November 11 (11/11) has been designated as Pocky Day, and in many countries, this day is responsibl…
Local Campaign
Pocky Mini Worlds Campaign
November 11 (11/11) has been designated as Pocky Day, and in many countries, this day is responsibl…
Other Podcast Genres
Podcast VIAGEM AO CONTINENTE GELADO
Gather the team that carried out the Antarctica cruise and comment on everything they experienced o…
Business to Business, Financial Services, Creative use of Technology
winner
gold honor
Podfast
BNY Mellon is a legacy custodial bank that’s been an integral part of the global economy for over 2…
Branded Content, Business to Business
finalist
Poetry of the Factory
B2B communication—especially in heavy industry—has long been treated as inherently boring. They lar…
Location-Based Experience
finalist
Poké Palooza
It's no secret that Pokémon Go quickly became a global phenomenon after its release in early Jul…
Real Time Response
finalist
gold honor
Pokémaster | "Catch Em All"
When Pokémon Go hit the grid, its effect rippled across the globe creating a challenge for hopeful …
Medium-Length Video
Pokémon Detective Pikachu: Casting
The world of Pokémon is filled with a variety of characters, some well-known in the pop culture wor…
Augmented Reality, User-Generated Content
finalist
gold honor
Pokémon GO - #GOsnapshot Challenge
In 2016, Niantic and The Pokémon Company collaborated to bring the world its first major augmented …
Multi-Platform Campaign
Pokémon GO - Team GO Rocket Global Takeover
Towards the end of July 2019, something huge happened in Pokémon GO. No, it wasn’t a result of a ne…
Extended Reality, Gaming, Immersive, Live Events
winner
gold honor
silver honor
bronze honor
Pokémon GO - Ultra Beast Arrival
In the summer of 2022, Pokémon GO players—or “Trainers”—noticed mysterious sightings of Pokémon thr…
Global Campaign, Globalization, Regional Campaign
winner
audience honor
Pokémon GO - Vivillon Launch
Since its launch in 2016, the mobile game Pokémon GO has encouraged people to set off on real-world…
Gaming
Pokémon GO: Season of GO
As pandemic restrictions were lifting, Pokémon fans were eager for a signal to get out and GO back …
Multi-Platform Partnership
Pokémon Presents Super Pet Contest with Michelle Visage
The Pokémon Company International (TPCi) were launching Pokémon Brilliant Diamond & Pokémon Shining…
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