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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice Branded Content Branded Series Documentary Short Email & Newsletter Feature Film Images Interactive Experiences Long Form Video Podcast Research Reports Short Form Video Vertical Video NEW! Video Series Website or Blog

Cause

Animal Rights & Welfare Arts & Culture Civic Engagement NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes Poverty Relief Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership Corporate-Community Influencer, Creator & Celebrity Non-profit Partnership Other Partnerships

Platforms & Technology

Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Employee Engagement NEW! Event & Experiential Guerrilla Marketing Integration with Traditional Media Paid Media PSA Single Post Storytelling Use of Viral Content User Generated Content

Shorty Awards Entry Gallery

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Your search returned 39 entries

Integrated Campaign
#Minnesocial - Social Media Game Takeover
Though many of the Minnesota Vikings starters didn't get much playing time during the team's presea…
Integration with Live Television
finalist
#Minnesocial: Social Media Takes Over TV
The NFL's preseason proves the first chance for rostered players to formally show their skills in f…
Digital Pivot
2020 Vikings Draft Virtual Happy Hour
In a typical year, the Minnesota Vikings plan activations surrounding the Draft that include in-per…
Sports
33 for 33: Dalvin Cook Breaks Down His Regular-Season Rushing TDs
When your star running back is entering his fourth NFL season with a career touchdown total that ma…
Comedy Video, Featurette or Behind The Scenes Video
finalist
A Season to Remember: Behind-the-Scenes with Vikings Cam
Any team would agree: there has never been a more important time to understand the needs of our fan…
Augmented Reality
Augmented Reality for Vikings Game Day
Game programs have long been a keepsake for fans attending matches of their favorite teams. The pro…
Sports, Integrated Campaign
finalist
Bring It Home
After a record-breaking regular season in 2018 for the Minnesota Vikings, the team strategized, dev…
Social Good Campaign, Storytelling
Dear Kyle
Within a few seconds of hitting play on "Dear Kyle," you may be inclined to reach for a tissue.Your…
Graphics
finalist
audience honor
Gameday Graphics
Game day is undoubtedly one of the busiest days of the week for any sports team. It's the time wher…
Graphics
finalist
Gameday Instagram Feed
With a variety of content coming from a multitude of sources, keeping a team's Instagram feed on br…
Public Service Announcement
finalist
Getting Open: Vikings Talk Mental Health
“It’s OK to not be OK.” This message was the Minnesota Vikings mission through the organization’…
Single Post or Activation
Going Viral: The Success of the 2010 Metrodome Roof Collapse Anniversary Video
The Metrodome Roof Collapse is a favorite conversation starter for Minnesotans. With the 10-year an…
Storytelling
Letters to Bud
Every May for the past several years, Hall of Fame Head Coach Bud Grant has held a garage sale at h…
Branded Content
Minnesota Vikings Classic
In 2023, the Minnesota Vikings teamed up with Nike and the NFL to create 'The Vikings Classic' unif…
Micro-Site
Minnesota Vikings Classic Micro-Site
Vikings unveiled for the first time that 1960-70s throwback jerseys would be worn during the 2023 s…
Graphic Art
finalist
Minnesota Vikings: Big Head Mode
Following wins the photo team edits photos from the game of our players and enlarges their heads. A…
Vertical Video
finalist
Minnesota Vikings: Family Mic'd
Family Mic’d is a short-form, vertical video series featuring Vikings’ players’ wives as they watch…
On a Shoestring
Minnesota Vikings: Friday Challenge
This series was first launched in 2021 when our content had to adhere to the constraints of the NFL…
Featurette or Behind The Scenes Video
finalist
Minnesota Vikings: MVC Mic'd
MVC Mic’d is a short-form video series that goes behind the scenes of the Minnesota Vikings Cheerle…
Long Form Video
Minnesota Vikings: NFL Playoffs Showtime Video
In January of 2023, the Minnesota Vikings hosted the 2nd-ever playoff game at U.S. Bank Stadium.  U…
Long Form Video
Minnesota Vikings: The Voyage
The Voyage is a documentary series produced by the Minnesota Vikings, utilizing behind-the-scenes a…
Integrated Campaign
Primetime Purple
In 2019, the Minnesota Vikings had the opportunity to wear their alternative uniforms at home for t…
UX/UI
finalist
gold honor
Setting the Standard for Sports Industry Push Notifications
The Vikings digital and social departments are always on the hunt for new ways to reach various aud…
Snapchat Story
winner
audience honor
Skol Scribbles
In an increasingly saturated social media environment, the Minnesota Vikings are always in search o…
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