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Minnesota Vikings: The Voyage

Entered in Long Form Video


The Voyage is a documentary series produced by the Minnesota Vikings, utilizing behind-the-scenes access to tell the story of each season.

Provide a behind-the-scenes look at a year of firsts for the 2022 Minnesota Vikings. A first-time General Manger, a first-time Head Coach, and mix of veteran players and new additions came together for one of the most successful seasons in the team’s storied history.


With documentary-style content, it’s difficult to give a consistent outline from one episode to the next. Elements included in the series are exclusive interviews with a new player each week, mic’d up moments unseen in our regular season pieces, off-the-field storylines that provide a deeper connections with the players and their lives, all guided by the larger story of the season.

The Voyage was formerly an all-access series posted every other week during the season. This presented us with a few challenges – lack of intriguing storylines, use of confidential access-based content, and burnout.

In 2023, we took a new approach to the existing content series. We moved it to following the season, which opened up more opportunities than we’d imagined. Not only did we see great engagement with our four long-form episodes on multiple platforms, we were able engage with our Season Ticket Members in more intimate ways. We hosted them for an in-person premiere experience at the team facility, treated them to some partner perks, and provided an advanced look at the episode each week. In addition, it also turned out to be one of the most successful seasons in team history, with one miraculous finish after another. This shift in our approach, combined with on-field success and access, turned out to be the perfect combination for this revamped content series.    



Entrant Company / Organization Name

Minnesota Vikings


Entry Credits