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Special Project

Special Project
From the 6th Annual Shorty Awards

WWE on Facebook

Entered in Facebook Page


The NFL, the NHL, ESPN, Marvel and Yahoo: What do each of these brands have in common? None of them has more followers or social engagement on Facebook than WWE. In 2013, WWE provided up to the minute content for more than 15.7 million Facebook fans on its flagship page (, as well as updates to more than 174 million followers of WWE Superstars and Divas on WWE's extensive network of 151 fan pages, which includes pages for each personality. WWE TV series and community/social initiative. WWE’s Facebook pages give fans a place to be interactive and to stay informed. WWE’s worldwide fan base, known as the WWE Universe, have an outlet for breaking news, content and services they can’t get anywhere else. The WWE Universe stays active and engaged with the brand on these pages, averaging four million engagements per week across WWE's 151-page network on Facebook. Also, posts from the WWE flagship Facebook Page were seen more than 5.1 billion times by Facebook users in 2013. The WWE Social Media Team encompasses a VP of Social Media, Director of Social Media and three traveling Social Media Managers, covering more than 300 local live events and television productions a year around the globe. Additionally, two Social Media Editors based at our headquarters in Stamford, Conn., acts as liaisons between our content team, marketing, public relations and sales. The editors take the social content created on the road and transform it to updates for any number of WWE-run Facebook Pages -- both brands' and Superstars' alike. Our traveling Social Media Managers are responsible for collaborating with WWE's Television Creative Writing staff to integrate social components into our television programs reaching more than 14 million weekly television viewers. This includes WWE Monday Night Raw, the longest-running weekly episodic television program of more than 20 years. WWE FACEBOOK NETWORK STATISTICS (as of Feb. 1, 2014): * WWE’s Facebook page network of 151 Pages has a combined following of 174.4 million fans, growing 87% in combined followership in the past 12 months. * WWE’s main Facebook page ( has 15.7 million fans, growing 39% in followership in the past 12 months. * WWE's main Facebook Page's posts were seen more than 5.1 billion times by Facebook users in 2013. * WWE is in the Top 75 most followed brand pages on Facebook. * WWE is in the Top 15 most "talked about" Facebook Pages for brands. * WWE is ranked 3rd in total followers of sports brands on Facebook (behind NBA and Nike) * WWE is the 9th most followed sports page (team or league) on Facebook. * 22 WWE Superstars' Facebook Pages rank in the Top 100 most-followed athletes on Facebook. * With more than 19 million followers, WWE Superstar John Cena ( is the No. 7 most-followed athlete in the world on Facebook, and the No. 1 most-followed active American athlete. * John Cena has more followers than any athlete from NHL, MLB, NFL, NASCAR, PGA or UFC. * WWE’s network of Facebook Pages has more combined followers than either Major League Baseball and its 30 teams’ Pages or the NFL and its 32 teams’ Pages combined. * WWE Raw is one of TV's Top 5 most social primetime TV series for the second year in a row (2012 and 2013, as ranked by SocialGuide). * WWE has the most socially active TV show for three different cable networks: USA Network (WWE Monday Night Raw), Syfy (WWE SmackDown) and ION Television (WWE Main Event). * WWE is one of the most influential brands on Facebook, based on Klout score (99.0, one of only 8 brands worldwide to have a perfect 99 Klout rating). * WWE is ranked among the Top 10 Most Social Brands in the World, in the weekly Dachis Group Social Business Index rankings. (SOURCES:,, In summary, our team relies on more than facts and figures when defining success. While we are incredibly proud of our past accomplishments, we are always looking for new and exciting ways to engage our most important constituency, the WWE Universe, on the world's biggest social media network.

Strategy and Execution

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 150 countries and 30 languages and reaches more than 650 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Miami, Mumbai, Shanghai, Singapore, Munich and Tokyo.


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