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Special Project

Special Project
From the 6th Annual Shorty Awards

Official FIRST

Finalist in Education

About Official FIRST

FIRST was founded in 1989 to inspire young people's interest and participation in science and technology. Based in Manchester, NH, the 501 (c) (3) not-for-profit public charity designs accessible, innovative programs that motivate young people to pursue education and career opportunities in science, technology, engineering, and math, while building self-confidence, knowledge, and life skills. For students aged 6-18, it’s the hardest fun you’ll ever have. For team Mentors, Coaches, and Volunteers, it’s the most rewarding adventure you’ll ever undertake. For Sponsors, it’s the most enlightened investment you could ever make. FIRST is a 501(c)(3) not-for-profit organization devoted to helping young people discover and develop a passion for science, engineering, technology, and math. Founded over 20 years ago by inventor Dean Kamen, the 2012-2013 FIRST season attracted more than 300,000 youth and more than 120,000 Mentors, Coaches, and Volunteers from 70+ countries. FIRST uses social media to increase brand awareness, and to communicate with members of the FIRST community which include but are not limited to: students, teachers, mentors/coaches, professional engineers, FIRST Alumni, volunteers, Mommy Bloggers, STEM-enthusiasts/activists, Sponsors/Alliances, scholarship providers, parents, and many more. The way FIRST uses social media is unique because the non-profit is actively engaged with the aforementioned community members, and the communications between the organization and its audiences are overwhelmingly positive. These audiences are passionate, loyal, active, and vocal. In conjunction with members of the FIRST community, the non-profit is able to organically prove its impact and inform others of its MIssion - no heavy-handed Marketing campaigns or incentives needed. FIRST uses social media to gather testimonies from its various audiences, and to inspire others to get involved.

Official FIRST 's best work on social