ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 4th Annual Shorty Awards

HBO @ Comic-Con

Entered in Social Media In Real Life

About this entry

San Diego Comic-Con has become an extremely important place for entertainment brands to be and HBO has regularly found innovative ways for fans to get up close and personal with their favorite programming and celebrities. Social media has extended the reach of the event exponentially – it now affects everyone instead of just those lucky enough to be in attendance. HBO used a variety of social media tactics to bring the experience to fans in real time wherever they were. Tactics included: • The experience was hosted by Janina Gavankar, True Blood Season 4’s “Luna" • @GameOfThrones and @TrueBlood acted as liasons for fans who couldn’t be in attendance • The entire experience was pulled into HBO Connect, the newly launched social media extension of HBO.com Janina Gavankar, self-described as “Actor.Musician. Geek." took fans inside the action at 2011 San Diego Comic-Con. Fans could follow her live commentary from the floor on Thursday and Friday of the convention. With @GameOfThrones and @TrueBloodHBO in tow, Janina took fans on a tour of #SDCC, presented through the eyes of a “Newbie Trubie" with a focus on HBO’s promotions, talent, products, and events, and fans. Janina live tweeted a combined 9 hours, sharing pics, video and commentary. HBO Connect showcased and archived the commentary in an HBO-branded destination. Followers got unprecedented access to HBO’s activities and were riveted as she met with the stars of Game of Thrones and True Blood, gave away Kenny Powers bobbleheads and other merch, hung out with fans in costume, got True Blood comics signed and grabbed a drink at the Fangtasia bar in the Wired Lounge. With thousands in attendance, @GameofThrones and @TrueBloodHBOtweeted their respective panel proceedings live for the fans at home. Fans “checked-in" to the Game of Thrones and True Blood panels and autograph signings to earn exclusive rewards at GetGlue. Fans who displayed their stickers at the IDW Publishing booth took away free gifts, tying social sharing behavior to real-world rewards. Results: • Janina grew by over 5,000 followers – twice the growth she experienced after the introduction of her character on Season 4 premiere night. • The official Twitter profile gained 65K followers ahead of premiere and continued to grow to its present 222K followers. • On GetGlue, over 8100 Game of Thrones stickers and over 3500 True Blood stickers were earned.

Media

Produced by

HBO

Link

Entry Credits