13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 4th Annual Shorty Awards Best Use of Social Media In Real Life (“IRL")

From tweeting about events in real time, checking into restaurants, sending short messages to web-enabled billboards, or even coordinating revolutions, social media has become increasingly connected to the real, physical world. This category honors marketing campaigns that successfully and cleverly integrate Twitter, Facebook, Foursquare or other social platforms in real life (“IRL").


HBO @ Comic-Con
San Diego Comic-Con has become an extremely important place for entertainment brands to be and HBO has regularly found innovative ways for fans to get up close and personal with their favorite programming and celebrities. Social media has extended the reach of the event exponentially – it now affects everyone instead of just those lucky enough to be in att…
Sony #CatchTheTablet
In April 2011, Sony turned to Atomic PR to create a landmark campaign that would excite consumers and garner significant attention for it’s Tablet S. Sony wanted a campaign as unique as their tablet and Atomic delivered. Atomic relied on their traditional and digital media savvy to develop a campaign that ran as a scavenger hunt-type tour, combining online …
The BossTracker5000
Apparently it’s not “humane" to microchip overscheduled executives like we do our cherished pets, but today’s in-demand business environment requires instant access and direct communication. Build a better boss and the world will beat a path to your door. Michael Shirley channeled his inner MacGyver to design the perfect homing device for the busy execu…
x24 (Exercise 24)
How can Twitter actually assist in Humanitarian Assistance Disaster Relief efforts? The near real-time and extraordinarily available nature of Twitter lends itself to save lives, impact disaster response, and powerfully change how decision makers in general public, emergency managers, and global community all understand what the problems are, what can be be…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!