ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 4th Annual Shorty Awards

x24 (Exercise 24)

Entered in Social Media In Real Life

About this entry

How can Twitter actually assist in Humanitarian Assistance Disaster Relief efforts? The near real-time and extraordinarily available nature of Twitter lends itself to save lives, impact disaster response, and powerfully change how decision makers in general public, emergency managers, and global community all understand what the problems are, what can be best done to help, and how to get the job accomplished. Haiti changed the disaster response world forever. But how do you really use tools like Twitter to save lives? How do you practice and see how decision makers can ingest, utilize, and capitalize on Twitter tools and architecture? x24 is an open-source community doing this--how do we solve some of these incredibly important tasks before they are needed? How do we link across language and country barriers where the power of Twitter is extraordinary? Just as performers (e.g. @Shakira) connect countries & languages, disaster response/recovery tools can do the same things. This is x24.Exercise 24 (x24) has done three iterations of using Twitter as a powerful tool to demonstrate that lives can be saved and decisions made in very rapid and compelling ways by combining near real-time Twitter inputs both as crowdsourcing (acquiring information) and notification (sending out information). In Humanitarian Assistance Disaster Relief efforts like Haiti, the Japanese quakes/tsunamis, and many other events, rapid flow of information across challenged networks saves lives and greatly assists decision-making. To actually unequivocally demonstrate this, x24 has worked to simulate real disasters and their resulting responses working with many of the real people who respond in global disasters. x24 has done five major things: 1) linked social media (Twitter) to existing real decision tools in national and international settings--so the tweets go into the real decision places who are learning how to accept, analyze, and respond to this extraordinary input. 2) x24 has helped clearly articulate the advantages of these data sets with the abilities to do querying, geospatial and temporal analytics, and content organization and response. 3) x24 has assisted in finessing the Twitter API to build compelling dashboards to display multiple feeds along with geospatial and content organization of the feeds on a global and cross-language basis. 4) x24 has worked with many dozens of countries to use Twitter to bridge the language and cultural chasms that prevent information flow during disasters. 5) x24 has linked Twitter to web services that we provide such as rapid processing of global satellite imagery, terabytes of geospatial and infrastructure data, and linkages to other decision feeds such as field information from smartphones, camera information as for wildfires, sensor information as from volcanic eruptions and fire fuel load (sensors tweeting information), and fusing the data to provide freely available insight and tools to global first responders, Non-Governmental Organizations, and groups seeking to use compassion and technology to impact the lives of those struck by disaster. x24 has helped enlighten many agencies who have been able to kick-the-tires of Twitter as a life-saving tool seeing how a university can appropriately process massive amounts of data respecting privacy but using critical information to save lives and reduce suffering. x24 are real-play exercises and have been directly used in numerous real responses to real disasters in real time.

Why does this entry deserve to win?

http://vizcenter.net/x24 is last event (Feb. 7-10, 2012) with US-Mexico interaction including with Assistant Secretary of DHS for International Affairs Alan Bersin and 3-star Admiral Gomez from Mexico. x24 Europe in March 2012 had 92 countries and over 49,000 involved. First one in Sept. 2011 had 79 countries and over 12,000 collaborating to use Twitter to impact lives during global disaster (with Adam Sharp from Twitter Federal in both of first two exercises). #x24 and @Exercise24 are part of the http://vizcenter.net/x24 aggregation dashboard, wiki, web services, and visualizations used in this effort for this global, real-play humanitarian assistance disaster relief effort.

Media

Produced by

San Diego State Univesity Viz Center

Link

Entry Credits