The objective of our campaign was to use a series of short video vignettes to shed light on a number of Chicago area non-profit organizations that (like most non-profits) find it challenging to gain awareness of their cause and to generate donor engagement.
We feel that we're living in a time of great upheaval and pervasive tension. And, with our differences becoming clearer, we need empathy fueled by imagination to truly understand each other and focus on what unites us.
As a way to foster unity and positive change, c|change created a series of seven video shorts that feature individuals and organizations who exemplify the power of empathy and imagination to touch lives.
Each of these organizations uses both empathy and imagination to help make the world a better place. We shared their stories in service of that goal.
The seven featured non-profit organizations all saw a measurable increased in exposure during the duration of the campaign. Anecdotally, increased exposure lead to important connections being made for the featured organizations which furthered their missions.