Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

From the 2nd Annual Shorty Social Good Awards

Tata Power's 'Club Enerji' - A National Conservation Movement

Entered in Environment & Sustainability

About this entry

Club Enerji was established as an Energy & Resource Conservation Club to bring about a first-hand realization of the energy crisis and resource scarcity in the country and help in the effective management and conservation that has become the need of the hour. School children were identified as drivers to contribute to curb the wasteful usage of power, fuel, water while promoting the need to reduce, reuse and recycle and educate society on the need to conserve energy and natural resources.

Over the years, the programme has evolved, taking the debate to a higher level, from focusing only on energy & resource conservation, to building active and responsible citizens capable of positively influencing the future of India, and of the world. To this end, various other components have been added to its scope, while keeping the conservation emphasis strong - including moral & civic values, climate change preparedness & disaster management, and active citizenship.

Why does this entry deserve to win?

Club Enerji is an informal club comprising of young school children across the country. It aims to reach out to school children on issues relating to the importance of energy, natural resources & moral and civic values to make responsible citizens. The main objective is to sensitize and advocate judicious use of electricity and resources. The strategy is to use the future generations to spread the message of conservation and empower them to protect their own future by making them the harbingers of change to become responsible, active citizens.

Interactive sessions through In-class Educational Films, presentations and competitions are undertaken to reinforce the content and assess the integration of thought into action. School children are trained to understand the basics such as interpretation of electricity bills, basic steps that will help curb wastage of power at home, school and society with the help of Energy Audits and Energy and Carbon Footprint Calculators, Optimizing the use of electrical gadgets / devices at home with the participation of family members.

As part of the initiative, to monitor the impact of the program, the Tata Power Club Enerji confers titles on active young students, like Energy Champions and Energy Ambassadors, in different cities.

Club Activities

In 2016-17, we have included initiatives rallies on energy conservation and visits to our hatchery in lonavala to increase awareness on our act for mahseer initiative. Club enerji also organised for the first time an awareness session on first aid for school teachers in mumbai. Club enerji also organised for the first time a swimming competition called "Swim for Mahseer ". The swimming competition was organised to increase awareness on Tata Power's Act for Mahseer Program.

Website & Social Media

The Tata Power Club Enerji website is a very interactive tool focusing on making the club members participate, discuss and share their ideas on energy conservation.


Energy Quiz & Carnival is a National Quiz competition organized for school children across various locations like Mumbai, Delhi, Pune and Ahmedabad.

Every Watt Counts is an annual essay competition which is conducted for school children in various cities across the country. The topics for the competition mainly range from energy conservation, climate change to global warming. The competition receives massive participation from young writers.


Watts up with Energy? is an exciting and interesting book for children designed to demystify the world of Energy. It is an exploration into the various aspects of energy, from its production to its uses and the larger cause of why it needs to be conserved for the future. With informative content along with fun filled activities for children this book is a treat to know all about energy!

Energy Xchange is a quarterly newsletter which gives a snapshot of all the various events taking place in the club.


This year marks the celebration of the 10th anniversary of the programme, which has achieved considerable transformation in the last decade, including:

Reaching out to more than 533 schools nationwide

Sensitizing over 15.84 million citizens

Saving more than 21 million units of energy

Producing 2,37,188 Energy Champions & 2,90,829 Energy Ambassadors

Building 1526 self-sustaining Mini Energy Clubs

The energy savings of the programme are equivalent to saving 20,625 tonnes of CO2, and are enough to light up almost 10,000 households for a year.

Awards /Accolades:

Bestowed the 'Most Innovative Campaign' award at USA' s The Energy Daily's 2010 Leadership Awards


Video for Tata Power's 'Club Enerji' - A National Conservation Movement

Entrant Company / Organization Name

The Tata Power Company Limited


Entry Credits