12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Arts & Entertainment
Content of the Year
Creative & Media
Team Internet
Tech & Innovation

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Websites & Apps

From the 2nd Annual Shorty Social Good Awards Best in Environment & Sustainability

This award honors a program, project, or initiative executed to promote, protect, and preserve our environment.

See previous winners and honorees here.

Winners

Environment & Sustainability
winner
Cigarettes: The Ultimate Clingy Ex
Although the teen smoking rate is down to 6%, millions of teens still smoke and others start this deadly addiction every day, and smoking is still the number one cause of preventable death in America. So it was truth's objective to make not smoking cigarettes relevant to this critical teen audience by connecting smoking to the things they care abo…
Environment & Sustainability
winner
National Geographic CHASING GENIUS
National Geographic created CHASING GENIUS based on the belief that transformational ideas can come from anywhere. From anyone. This ground-breaking digital platform which launched in May 2017 is designed to inspire, ignite, and enable the genius inside each of us turning ideas into catalysts for change in the world. The focus for the CHASING GENI…

Finalists

Environment & Sustainability
finalist
gold
"Under the Canopy", Conservation International VR
The world's greatest rainforest is also one of its most vital life-support systems — and it is under threat. Conservation International is taking you "Under the Canopy" to experience the wonders of the Amazon rainforest and giving you the tools to take action to protect this vital resource.Viewers travel alongside Kamanja Panashekung, a member of…
Environment & Sustainability
finalist
gold
NATIONAL GEOGRAPHIC + STELLA ARTOIS + MEDIACOM: WORLD WATER MONTH
Stella Artois and National Geographic collaborated to extend the impact of their "Buy A Lady A Drink" campaign where, for every Limited-Edition Chalice that is sold, Stella Artois will help water.org provide five years of clean water for one person in the developing world. Water is a fundamental human need, yet 663 million people around the world …
Environment & Sustainability
finalist
Dive Deeper 2
DIVE DEEPER 2 is a series of 5 interactive experiences that allows the audience to delve further into the stories, issues and factual content presented in each episode of The Water Brothers - Season 4, a television series showing the effects of water related problems. DIVE DEEPER experiences offers an important derivative experience: a detailed to…
Environment & Sustainability
finalist
Human/Nature
The goal of the Human/Nature series is to explore how so many of the traits that we describe as being exclusively human - intelligence, speech, medicine, friendship, self-awareness - are also experienced by other creatures. For example, humans like to think they're the only creatures that have dominated speech, but research shows this to be far f…

Nominees

Environment & Sustainability
America Recycles Day
Keep America Beautiful (KAB) is a leading national nonprofit whose mission is to inspire and educate people to take action to End Littering, Improve Recycling, and Beautify their communities. Their recycling effort is magnified in the weeks leading up to November 15, when Keep America Beautiful celebrates America Recycles Day, the only nationally rec…
Environment & Sustainability
An Inconvenient Special
All over this country people are speaking out on climate change. The issue may very well become this generation's most vital one yet and together we are taking collective responsibility to effect change.To engage millennials around this vital topic while driving awareness for Paramount's An Inconvenient Sequel, MTV sounded the alarm across our channel portf…
Environment & Sustainability
Before the Flood
In October 2016, National Geographic premiered Before the Flood, a feature-length documentary from Academy Award winners Leonardo DiCaprio and Fisher Stevens chronicling climate change and its effects on global ecosystems. The film provided not only a stirring look at the science behind climate change and the obstacles to its solutions but also a powerful o…
Environment & Sustainability
Fostering Next Generation's Water Stewards: Poland Spring® and Gulf of Maine Research Institute
From its beaches to its bays, marshes and scenic byways, Maine is proud of its abundant natural beauty. Today, the children of Maine have the opportunity to learn about the Gulf of Maine's delicate ecosystem, including its natural resources, and to explore important topics like conservation and sustainability. Whether they choose to become geologists or …
Environment & Sustainability
Garanti Pension - WWF Earth Hour Awareness Project on Social Media
There are quite a few endangered species in Mediterranean Regions. Even though these species are under extreme dangers, it looks like people of these regions have no knowledge of the issue. The region which is the homeland of the mentioned species has the most popular touristic attractions in Turkey, therefore there are many contents related with these spe…
Environment & Sustainability
Hyundai’s Young Entrepreneurs Series with BuzzFeed, How One Rooftop Farm Could Make Your City Better
At Hyundai, making things better is at the heart of everything they do. It's why they question the impossible. It's why they wake up every morning and ask themselves: How can we make things better?Our objective was to reach new audiences and tell stories that would echo Hyundai's "Better Drives Us" mantra. To help craft that story, Hyundai partnered with Bu…
Environment & Sustainability
NBCUniversal Green is Universal Share-A-Tree Campaign
NBCUniversal annually partners with the Arbor Day foundation to make a positive impact on the environment through tree planting. The partnership spans 8 year, and over the last 3 years, we've gifted over 75,000 trees to national parks and forests. This year, we asked our audiences to make an impact by creating their own story and posting on social with #Sha…
Environment & Sustainability
Tata Power's 'Club Enerji' - A National Conservation Movement
Club Enerji was established as an Energy & Resource Conservation Club to bring about a first-hand realization of the energy crisis and resource scarcity in the country and help in the effective management and conservation that has become the need of the hour. School children were identified as drivers to contribute to curb the wasteful usage of power, fuel,…
Environment & Sustainability
The Economist World Ocean Summit
Championing social progress has been the genetic code in The Economist's DNA since it was founded in 1843: "a severe contest between intelligence which presses forward, and an unworthy, timid ignorance obstructing our progress". Today this manifests itself in our editorial commitment to gay rights, the right to die, protecting the environment and many other…
Environment & Sustainability
The Fixers
The world feels pretty broken right now. Climate change wreaks havoc on our health and safety. Battles escalate over pipelines that threaten communities. Children drink poisoned water. Meanwhile, "alternative facts" and propaganda swamp newsfeeds and sow deceit, sapping the energy and enthusiasm needed to face humanity's biggest challenges.That's why we nee…
Environment & Sustainability
The Ocean is Everybody's Business
For the first time in history, the United Nations held a conference in New York entirely dedicated to the Ocean, from June 5th – 9th 2017. This brought together the global community to focus on delivering Sustainable Development Goal 14 – Life Below Water, and to raise awareness of the critical role of the ocean to life on Earth. To capitalize on this key m…
Environment & Sustainability
The Seekers
The Seekers is a 3-part digital series that profiles teenage eco-inventors in Latin America who despite having limited access to resources, were able to turn their ideas into real-life products. Our objective was to inspire our audience through shining a light on these individuals: young people who despite the odds against them, were able to create inventio…
Environment & Sustainability
Wasted
Every year, the world produces about 1.4 billion tons of garbage, more than the weight of 3,800 Empire State buildings. In the coming years, consumption is only expected to continue increasing, with more people consuming more stuff all around the world. Through short and playful animated videos, Wasted explores the reasons behind this massive growth in wast…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.