There is nothing as captivating as the fast pace of hockey, and nothing as technical as seeing it slowed down. We wanted to find a meaningful way to recap games throughout the season and make it unique to the Colorado Avalanche brand. Some important features we wanted to highlight were the play on the ice, the calls from our radio and tv broadcasters, and the overall energy in a hockey game.
The first thing our team thought of was slowing down hockey so you could catch every shot. After putting the action into slow motion, our play by play broadcast calls detailing every thing that you saw on screen were next. Lastly, we took it to another level and added something unexpected; classical music.
This project began in November, and over time our classical music collection grew to become a symphony, the #SloMoSymphony for the ages as the team began to collect wins. The songs matched the opponent or the energy of the game, such as Toccata and Fugue in D Minor for when we played the Seattle Kraken. This is the song played by Captain Nemo in the film 20,000 Leagues under the Sea. For a streak of seven games, a tango was selected as the seventh note is the end of a musical phrase.
The culmination of the project was set to the song Clair de Lune, for the moment the Colorado Avalanche became Stanley Cup Champions after 21 years. This was in part, inspired by Ocean’s Eleven as the culmination of the film instead of being big and showy, ends with a subtle, but powerful note.
Our final #SlowMoSymphony was a highly anticipated post, as we had built up to this final moment. The original post on Twitter, Instagram, and Facebook had over 1.5 million impressions.
Not only did it have great numbers on social, but the team loved it so much that the Captain personally requested to have the video play in the Josten's Stnaley Cup Championship Ring box as it opened for the team. This piece was revisited at the ring unveiling with that very special feature noted as a highlight and a new bar set for future championship teams of any sport.
