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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Opening Day: Together

Entered in Short Form Video

Objective

Our 2020 Opening Day was originally scheduled for late March and as people adjusted to quarantine life, they also had baseball stripped away just as it was about to begin. Since this was just days after the major national outbreak, this was one of the first brand/Covid spots and we wanted to make something that captured the spirit shown by our fans and how we could all be together on what would have been Opening Day.

Strategy

Since we had only 9 days to pull this together we had to rely on footage from previous Opening Days and other special moments as well as UGC footage from fans quarantining and also clips sent in by players showing that we were all truly in this quarantine together. Cementing his role as one of the faces of MLB, Mike Trout agreed to do the VO and spoke for everyone when he provided a sense of optimism with true reflection of the seriousness of the situation.

Results

Earned over 2.4 Million Views on Twitter: https://twitter.com/mlb/status/1243153225575829505?lang=en

Media

Video for Opening Day: Together

Produced by

Major League Baseball

Links

Entry Credits

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