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THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Awareness Campaign
Corporate Social Responsibility Campaign
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Global Campaign
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NEW!
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NEW!
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Instagram
Pantene's 14 Day Challenge transforms every #BadHairDay into a #GreatHairDay
A P&G-sponsored study conducted by Yale University professor Marianne LaFrance found that bad hair …
Images
,
Location-Based Experience
finalist
gold honor
audience honor
Pantone Pantry by Tribute Portfolio
Marriott International's newest brand, Tribute Portfolio, set out to raise awareness for its family…
Productivity Apps
winner
PANTONE Studio
In 1963 Pantone revolutionized the creative industry with the launch of the colorful PANTONE MATCHI…
Instagram Brand Presence
Pantone Tells Colorful Story on Instagram
On December 6, 2012, Pantone LLC, the global authority on color and provider of professional color …
Hashtag
Papa John’s Better #Bendgate
Objective: Leverage the popular Twitter trending topic #Bendgate—which was elevated with the launch…
Real-Time Response
,
Instagram
,
Food & Beverage
Papa John’s Custom NFL Team Pizzas
Objective: Showcase the partnership between Papa John's and the NFL in a unique way and launch the …
Snapchat
Paper Towns: Exclusive Snapchat Content
Don't play it safe. That was the message of Paper Towns, and the spirit to convey throughout our so…
Facebook Presence
,
Facebook
PaperOne Facebook
Paper is commonly perceived as a boring commodity, but we didn't think it deserved to be seen that …
Instagram
finalist
Paradise Social Campaign
Hulu Original series "Paradise" is a political thriller by Dan Fogelman set in a city-sized Colorad…
Multi-Platform Campaign
Parallel Wireless Brings Innovation to 2G Markets
In October 2017, Parallel Wireless announced an innovative addition to their cellular solution by b…
Technology
Parallel Wireless Modernizes 2G
In October 2017, Parallel Wireless announced an innovative addition to their cellular solution by b…
Branded Content
,
Comedy Video
,
Entertainment
,
Integration with Live Television
,
Meme, GIF, & Emojis
winner
gold honor
Paramount - Teenage Mutant Ninja Turtles: 'I Like Turtles'
‘Teenage Mutant Ninja Turtles: Mutant Mayhem’ is a modern update of a classic story, and Paramount …
Multi-Platform Presence
Paramount Network's Yellowstone
For most of 2024 we didn't have new episodes of Yellowstone airing, but the majority of our content…
Multi-Platform Campaign
Paramount Network's Yellowstone
For most of 2024 we didn't have new episodes of Yellowstone airing, but the majority of our content…
Organic Promotion
Paramount Network's Yellowstone Halloween 2020 Instagram
The premiere of Yellowstone Season 3 shattered ratings records by becoming cable’s most watched ori…
Instagram Presence
Paramount Network's Yellowstone Season 3
The premiere of Yellowstone Season 3 shattered ratings records by becoming cable’s most watched ori…
Graphics
finalist
Paramount Network's Yellowstone Season 3 Countdown Cards
Our main objective with our countdown cards was to eventize the season 3 premiere by showcasing nev…
GIFs
Paramount Network's Yellowstone Season 3: GIFS
Our main objective with our season 3 GIFs was to eventize each new episode with new GIFs to heighte…
Medium-Length Video
finalist
Paramount Network's Yellowstone Season 3: Tough Questions
Stories from the Bunkhouse is one of Yellowstone’s key digital franchises. Each episode provides a …
Brand Awareness Campaign
,
Branded Content
,
Creative Use of Technology
,
Entertainment
,
Interactive Content
,
Launch Campaign
,
Micro-Site
,
Single Post or Activation
winner
gold honor
Paramount Pictures - "Smile 2 Watch"
Paramount Pictures knew they needed to go big if they wanted to match the marketing success of the …
Short Form Video
,
TikTok Presence
,
Use of Viral Content
finalist
Paramount Pictures Tiktok AOR
Paramount Pictures has shaped Hollywood for over a century but legacy alone doesn’t guarantee relev…
Entertainment
,
Integrated Campaign
,
Multi-Platform Campaign
,
Multi-Platform Presence
finalist
silver honor
PARAMOUNT SCARES: HOW WE TURNED A COMMUNITY OF HORROR INTO A THRIVING HORROR COMMUNITY.
Since 1914, Paramount has been telling horror stories across film and television. And after a ce…
Multi-Platform Partnership
Paramount, Santiago of the Seas Toy Launch Campaign
In October of 2020, Paramount launched the Santiago of the Seas franchise on NickJr as a way to con…
Integrated Campaign
Paramount, That Girl Lay Lay Back-to-School Campaign at Walmart
That Girl Lay Lay joined the Nickelodeon family as our new young talent in 2020 and later launched …
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