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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership YouTube Partnership

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Business to Business Consumer Brand Education Entertainment Fashion & Beauty Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Overall Presence

Meta Presence Multi-Platform Presence Other Platform Presence TikTok Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Immersive Instagram Interactive Content Other Platform TikTok YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Branded Series, Consumer Brand, YouTube Partnership, Multi-Platform Partnership, Integrated Campaign
winner
audience honor
WILL IT CLOG?
Sadly, drain openers are not often the most sought after cleaning products. Research has shown that…
Comedy Video, Earned Media, Food & Beverage, Multi-Platform Partnership
finalist
gold honor
bronze honor
Will Levis No.8
Mayonnaise is a condiment that a lot of people love to hate. In fact, in a recent Harris Poll, 15% …
Branded Series
Will Someone Please Explain
Zendesk is the champion of great service everywhere for everyone, and powers billions of conversati…
Facebook Live
Will these goats faint?
What happens when fainting goats experience a total solar eclipse? Honestly, we had no idea. We wer…
Art Direction
Will Trent Is... Social Video
Based on Karin Slaughter's New York Times bestselling "Will Trent" series, ABC’s procedural crime d…
YouTube Partnership, Organic Promotion, YouTube Presence
finalist
gold honor
Willdabeast
The JBL Boombox already had significant buzz. Why? Because the JBL Boombox brings the noise louder …
Financial Services, TikTok Partnership
finalist
Willie Singalong
Memorable March Madness moments happen on and off the court. So we went straight to the fans on soc…
Influencer & Celebrity Campaign
Wilton + Rosanna Pansino = Winning Combination
Wilton Cake Decorating wanted to do something big in 2015. Rosanna Pansino of Nerdy Nummies caught …
YouTube
Wilton YouTube Channel Increases Subscribers by 290 Percent
YouTube is a main source for people searching for DIY and how-to content, as well as recipes and ho…
Sports
finalist
Wimbledon
A tournament of unprecedented upsets and intrigue, the Wimbledon social media platforms ensured tha…
Sports
Wimbledon 2014: Rising above the noise
Competing against the goliath that was the Fifa World Cup, Wimbledon held its own with an engaging …
Extended Reality
finalist
Wimbledon Project in London
Wimbledon has always been a London icon, and we wanted to bring the excitement to a whole new level…
Long Form Video
Wimbledon: Pursuits Episode One "Court of Dreams"
The goal of this campaign was to develop a creative idea for an ongoing series of films that embodi…
CTV/OTT
finalist
gold honor
Windmill - The AC That Sells Itself
Windmill Air was a young startup looking to disrupt the out-dated AC industry with its new, modern,…
GIFs
Windows Mixed Reality Headset
While mixed reality became a huge topic of conversation in 2017, not many people knew it was availa…
Multi-Platform Partnership, Video Series
Windows Wallpaper Expedition
Windows’ landscape wallpapers are arguably the most recognizable piece of the Windows operating sys…
TikTok Partnership
Windows x Zugay
While Microsoft’s Windows was a consumer software pioneer in the 90's and early 2000's, many of tod…
Hospitality, Branded Content, Short Form Video, Video
Wingate by Wyndham #ByDayByNight
Situational Analysis: Moving fast for business or enjoying time away before their world ramps up…
Food & Beverage, Multi-Platform Partnership
finalist
Winging It
Super Bowl Sunday is the single biggest chicken wing occasion in America, with 1.47 billion wings c…
Real Time Response
finalist
bronze honor
Wingstop #SquashTheBeef
Leverage current pop-culture events & trends, and Wingstop's brand authority to make a big splash o…
Real-Time Response, Hospitality
finalist
Wingstop Mangonero
Not all brands are agile and forward-thinking enough to base a quick turn campaign, much less an…
Periscope
finalist
Wingstop THUMP Auction on Periscope
1) Develop a unique way for Wingstop to gain ownership on National Chicken Wing Day through enterta…
Gamification
finalist
gold honor
Wingstop THUMP Auction on Periscope
1) Develop a unique way for Wingstop to gain ownership on National Chicken Wing Day through enterta…
User-Generated Content
Wingstop's Wearable Billboards
Wingstop has always said it has the best fans in the restaurant business. This cult fanbase doesn’t…
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