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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

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Your search returned 24 entries

Food & Beverage
#FlippingDelicious Summer Grilling: Primal Kitchen x Captiv8
Primal Kitchen has a mission to change the way the world eats and inspire better-for-you eating wit…
Contest or Promotion, Food & Beverage, Hashtag, Integrated Campaign
winner
bronze honor
#UnlockPretzelCrust
With its creamy cheddar cheese sauce and salted soft pretzel crust, Little Caesars’ Pretzel Crust P…
Food & Beverage, Micro-Influencer Strategy
audience honor
Bibigo: A Discovery Worth Sharing
In 2020, we helped Bibigo launch their portfolio of Korean dumplings (called Mandu) in the U.S., an…
Food & Beverage
finalist
Bomb Pop Is Not One Thing
Frozen novelty treats are a crowded, competitive, and evolving +$4.9B annual segment, dominated by …
Food & Beverage
Boxed Water™
Boxed Water’s™ Flavors line extension was born from consumer demand. For ten years, Boxed Water™ ha…
Food & Beverage
Chicken is What You Make It Social
Fresh poultry tends to be a low-interest category. But for seasoned and novice home cooks alike, fo…
Business to Business, Food & Beverage
Defy the Fry
For over 65 years Genuine Broaster Chicken’s unique combination of quality, flavor and cooking spee…
Branded Content, Food & Beverage, Gamification
F'real Shake Run Mobile Game
F’real is a blend-it-yourself milkshake and smoothie brand available in convenience stores, where t…
Food & Beverage
finalist
Feast and Field
Feast and Field is a weekly digital magazine from Lee Enterprises. Launched in March 2021, our miss…
Art Direction, Consumer Brand, Food & Beverage, Multi-Platform Campaign
finalist
audience honor
French's Mustard Buns
In 2021, McCormick saw an opportunity to grow French’s share of host food occasions as a way to dri…
Art Direction, Fitness, Health, & Wellness, Food & Beverage, Multi-Platform Campaign
finalist
bronze honor
French's MustSwitch
French’s declared 2021 “The year of the sandwich.” Overall, our charge was to get our mustard on on…
Contest or Promotion, Food & Beverage, Humor
finalist
I Can't Believe It's Not Butter | Not Butter Summer
We set out to make I Can’t Believe It’s Not Butter! Spray – one of ICBINB’s fan-favorite products, …
Food & Beverage
KIND on TikTok: A Nice Way To Reach A Younger Audience
KIND approached Tinuiti for expanding their media mix to TikTok for an upcoming campaign promoting …
Food & Beverage, Multi-Platform Campaign
finalist
bronze honor
Let's Get Social
Unlike our TV content, which was hilarious and resonating with audiences across the board, our soci…
Food & Beverage
McCormick Grill Mates 2021 Integrated Campaign
In 2021, McCormick aimed to increase Grill Mates household penetration by driving awareness and est…
Augmented Reality, Branded Content, Creative Use of Technology, Food & Beverage, Emerging Platform Partnership, Mobile Campaign, Sports
finalist
Pepsi Made For Football Watching
After a difficult 2020 NFL Season, Pepsi wanted to find a way to reunite Football fans with their f…
Animation, Branded Content, Comedy Video, Food & Beverage, Humor, Insights & Trends, Multi-Platform Campaign, Short Form Video, Video Ad
finalist
gold honor
audience honor
Sleepytime Bear
The Celestial Seasonings brand, while iconic and trusted in the tea category, didn’t resonate as mu…
Food & Beverage, TikTok Partnership, Paid & Amplification, TikTok, Vertical Video
finalist
Splash Blast TikTok Campaign & #TheSplashDance Challenge
The Splash brand approached The Lab in 2021 with a problem to solve. As a brand that has been in ma…
Call to Action, Food & Beverage
Taco Tuesday® “Meating Maker”
Business Goal: Plain and simple, we need to be part of consumers’ Tuesday routine, driving more tra…
Food & Beverage, TikTok Partnership, Music & Dance
finalist
bronze honor
The Lil Jif Project
The J.M. Smucker Company needed to do more to win over younger consumers. After having had a reduce…
Food & Beverage, Multi-Platform Partnership
The Rural Dictionary with Eric Stonestreet
Pig farming has always been associated with dirt and mud. But today’s pig farmers are obsessed with…
Food & Beverage, Multi-Platform Campaign
The Story of Funables
Ferrara Candy Company acquired Kellogg Co.'s Fruity Snacks as part of a $1.3B deal with plans to gi…
Food & Beverage
Trolli Gummi Creations Myspace Invasion
In early 2021, Trolli challenged Golin to launch a new product innovation: Trolli Sour Gummi Creati…
Food & Beverage, Humor
winner
Tropicana Toothpaste
Overview: It is scientifically impossible to enjoy a glass of orange juice after brushing your t…