THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

Dr. Mauricio Gonzalez Discusses Health Issues and the Impact of Your Diet

Entered in Influencer, Creator & Celebrity

Objective

Our goal was to disseminate health information on topics that the general public would be interested in, but most particularly the Hispanic community in order to broaden the reach of our organization’s mission in that demographic.  At the time of this partnership, Dr Mau had over 1M followers on Instagram and the goal was for posts shared on both accounts through an Instagram collaboration to help our content reach a wider base.

Strategy

Dr. Mauricio Gonzalez, also known as Dr. Mau, is a Latino physician specializing in internal, emergency and obesity medicine. In this series of 3 short videos, he discusses good and bad fats, your diet and diabetes, and the benefits of considering a plant-based menu.   

Our strategy was to have Dr. Mau focus on topics important to both a general and Latino audience speak into the camera, allowing for a more authentic connection and the development of trust.  Our creative approach utilized an in-app text trend at the time to help boost our content’s favorability with the Instagram algorithms.

Results

The videos have received over 1.2M combined across Instagram and FB reels, with Dr. Mau’s acceptance of the Instagram collaboration requests pushing important health information out to a wider audience

Media

Video for Dr. Mauricio Gonzalez Discusses Health Issues and the Impact of Your Diet

Entrant Company / Organization Name

AARP Studios

Links

Entry Credits