THE SHORTY SOCIAL GOOD AWARDS ARE OPEN FOR ENTRIES! ENTER NOW

4th Annual Shorty Social Good Awards Categories


See below for official categories. The early entry deadline is on June 26th, 2019 at 11:59pm ET.

From the 8th Annual Shorty Awards

SourceFed Live

Entered in Live Streaming Video

About this entry

SourceFed Live was a first of its kind - an online late night variety live show that broadcasted from the Los Angeles and New York YouTube Space. Our primary objective was to engage super fans watching on YouTube and in a studio audience. Essentially #SourceFedLive is a custom variety show with segments including: musical performances, sketches, pre-recorded shorts, Q&A, live versions of other SourceFed shows, and audience participation.

Why does this entry deserve to win?

The team behind SourceFed Live had two main challenges. The first was the physical and technical implementation of a multi part live stream. This included coordination between the YouTube space staff and a handful of producers to seamlessly broadcast a six camera live stream with pre-recorded videos mixed in. In addition, the social team used influencer marketing to promote both the live stream and an in studio audience opportunity for fans. This influencer strategy included custom in-video promos, a ticket contest and fan interaction through Twitter, Snapchat and Facebook.

Results

Los Angeles and New York live shows brought in 10,000 max concurrent viewers at home and 160k replay views following the event. Across social media the event had 2k+ Tweets & 13M Potential Twitter Impressions for #SourceFedLive. In addition to a studio audience of 400 Super Fans.

Media

Video for SourceFed Live

Produced by

Discovery Digital Networks

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social good awards early deadline is on june 26, 2019.