Frame was launched in 2019 to create a space for quality, in-depth news presented in immersive, multimedia formats. In our current media ecosytem, we have an overabundance of information, but not enough of it fosters deep thought and empathy. Frame brings substantive, New Yorker-style journalism to Gen Z in formats that are engaging and immersive. Our goal is to create daily spaces of digital consumption that help younger generations think deeply, understand context, and create solutions to our world's biggest challenges — from the climate crisis to racial inequity. By utilizing innovative and novel digital storytelling formats, we help Gen Z understand major sociopolitical issues in structural ways that inspire lasting change.
Frame publishes unique series with a distinct editorial outlook. Our Undercovered series utilizes a stackable card format that makes information easily digestable, while examing major, undercovered social issues. Undercovered stories have examined the exploitative phone industry in prisons and how it cuts off inmates from connecting with their families, to how the U.S. nearly wiped out the indigenous language of Guam, CHamoro, which is only recently experiencing a rennaissance. Our Flashpoint series examines fascinating, forgotten moments in history and how they've transformed our present. The series is presented in a multimedia article format that places the viewer in a timeline they can navigate through, creating a sense of presence and further bringing the history at hand to life. Flashpoint stories have covered how the Mafia owned the Stonewall Inn and its presence helped set the Stonewall Riots into motion, as well as how the Black Panthers created a free breakfast program that motivated the U.S. government to create a free breakfast program across the country that has served millions of children.
Frame's in-depth, contextual news stories packaged in novel, engaging formats have gained a wide audience since the publication's launch four years ago. Frame reaches more than 6 million monthly unique viewers across social media, website, email, and SMS. Frame has been awarded two Edward R. Murrow Awards and was a 2022 Webby Nominee for Website in News & Politics. On Instagram, more than 25% of viewers finish our 2-3 minute stories, showing that new journalism formats like Frame - that deepen structural and critical understanding of an issue - can thrive on social media.
Frame has been lucky to have the backing of investors such as New Media Ventures, Snap Inc.'s Yellow Accelerator, Muck Rack CEO, Gregory Galant, and Twitter co-founder, Biz Stone. Our advisors include former Rolling Stone CRO, Andrew Budkofsky, and former Wikimedia CEO, Katherine Maher.
Through new approaches to storytelling, Frame brings millions of readers a month deep, lasting understandings of issues such as income inequality, climate change, racial inequity, and global conflict.