THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 7th Annual Shorty Awards

RainFactory: A Data-Driven Approach to Crowdfunding

Entered in Small Agency

Objectives

Making it rain on crowdfunding campaigns since 2014. RainFactory's inaugural year has been full of incredible growth and success. We strive to introduce innovative products to the market, build communities, and grow our clients' businesses while allowing them to retain ownership.

Our secret sauce is a blend of heavy data analytics and research which allow us to achieve maximum reach. Crowdfunding allows us to tap into the wisdom of the crowd to find out what truly matters most. RainFactory takes a holistic view of the digital environments we live in: we reach new audiences on Facebook, Google, YouTube, Twitter, and direct email, while supporting meaningful products that deserve to be seen, heard, and shared.

Our approach has been called "the bleeding edge of crowdfunding" by our friends at Indiegogo, Tilt, and Celery. We've opened up the Indiegogo API and mastered a brand new way to crowdfund. Every day we experiment and innovate on our own success.

Our top 5 clients have cumulatively raised over $6,840,000 with over 20,000 supporters in 2014 alone. We've been awarded #6 Most Engaging YouTube Ad in July 2014 and #8 Most Engaging YouTube Ad in August 2014. Organic social growth has soared, with hundreds of thousands of Facebook fans in 2014 and crowdfunding pitch video views totaling in the millions.

We thrive on becoming one with the team: pulling all-nighters with clients just before the big launch, sharing with their success, and working harder during tough times. RainFactory is a small, powerful agency with tons of heart.

Strategy and Execution

Proven results. Our client successes speak for themselves. What lies underneath all our accolades are real lives being changed: each and every client completes their campaign having amassed and cultivated a huge, brand-new community of supporters.

We build the right feedback loops for these supporters to be heard and help make decisions about product features. We leverage crowdfunding to allow companies to co-create awesome products directly with the people who want them. We reach out with all our might and make sure that communication remains open, clear, concise, but most of all grateful. Building these relationships from client to supporters feels like falling in love every time.

And now, by the numbers...

Cuff, the first fashion-jewelry wearable:

Jibo, the world's first family robot:

SKULLY AR-1, the world's smartest motorcycle helmet:

Snap Judgment Season 6, NPR's hit radio show:

Mars by crazybaby, the most advanced levitating bluetooth speaker:

RainFactory has carved out a new frontier in this wave of crowdfunding. We are excited to support such wonderful clients, and will continue to push the boundaries of social media to support our goals and drive maximum growth.

Submitted for your consideration: RainFactory: A Data-Driven Approach to Crowdfunding

Media

Entrant Company / Organization Name

RainFactory, Inc.

Links

Entry Credits