Everybody at Once (EA1) was founded in 2013 by Kenyatta Cheese and Kevin Slavin. The company advises on, curates, and manages audience development and social media strategy for media, sports and entertainment brands. It is based in New York City, with an outpost in Cambridge, MA.
EA1's core beliefs are that the audience has an audience and that existing fan communities can be used to attract new audiences when you enable fans to become better fans. By capturing, reflecting, and directing this fan energy, you create energized, engaged, and extremely loyal fandoms that grow organically.
EA1 has helped brands grow some of the largest, most engaged fan communities on the Internet, including the Doctor Who Tumblr (now the second biggest brand on Tumblr and the platform's largest topic) and #CloneClub for Orphan Black. They have provided innovative audience and market analysis for sports franchises like AS Roma, and have taught some of the best traditional news and media organizations to become more agile, including BBC World News, American Public Media, and PBS Digital Studios.
EA1 stands out from other audience development and social media agencies because the entire team has first-hand success and expertise in individually organizing and participating in online communities. They each bring this knowledge to the company by supporting the things that they love. As genuine fans of their fans, they empower communities through fun, inclusive, and appreciative conversation and engagement, which has lead to demonstrable results for their clients, leading some of them to their best years' in social media, ever.
In 2014 we doubled in staff, increased the amount of work we do with clients, and continued to raise the bar on the level our work.
Some of our many highlights from 2014 include:
~ Setting up BBC America to be the #1 network on Twitter and Tumblr on Christmas Day, and for Doctor Who: Last Christmas to be the #1 show on both platforms in all of television in Primetime (excluding sports) on December 25, 2014.
~ Maintaining Doctor Who as the #1 TV brand on Tumblr, and ranking among Twitter's Top 5 most-tweeted original dramas for 2014 in ad-supported cable.
~ With 1.3 million tweets, Doctor Who is on par with Sons of Anarchy and behind Pretty Little Liars, The Walking Dead, Teen Wolf, and Game of Thrones on Twitter in 2014.
~ Doctor Who generating over 715,000 tweets over the run of Season 8, averaging up +25% from Season 7.2.
~ On Tumblr, Doctor Who Season 8 having 41.8 million posts on the Doctor Who topic from 4 million contributors.
~ The Doctor Who Instagram having over 355,000 likes and comments from 18,200 followers. Follwers almost tripled in Season 8, and are now ahead of competitors on Instagram such as Falling Skies (TNT), Homeland (Showtime), Justified (FX), The Last Ship (TNT), and Da Vinci's Demons (STARZ).
~ Doctor Who having over 700,000 Tumblr followers by the end of Season 8 and BBC America's Doctor Who Twitter handle having 215,000 Twitter followers (on par with Mad Men and Psych and well ahead of Homeland, Sleepy Hollow, and Blacklist).
~ Orphan Black Season 2 ranking #3 among ad-supported cable dramas on Twitter on average during its run and #17 in 201, on par with Mad Men, and ahead of Vikings, The Strain, Homeland, and Fargo.
~ Tweets for Orphan Black Season 2 were TRIPLE Season 1 while followers grew by over a THIRD during the season, and have since grown by half to over 125,000 (on par with Sleepy Hollow, Bates Motel, and well ahead of Outlander, Falling Skies, Elementary, and Under the Dome).
~ Orpan Black Tumblr activity was up 22 times from Season 1 with over 11.3 million notes on the Orphan Black topic in Season 2, while the Orphan Blacks Tumblr had over 750K notes from almost 140K fans in Season 2.
