SportsCenter - ESPN's flagship program - provides TV's most thorough presentation of sports news, highlights and analysis. The show’s Twitter account strives to deliver on the promise of ESPN’s mission statement, “to serve sports fans anytime, anywhere," while extending SportsCenter into the social space by breaking news with the help of a knowledgeable sports staff and ESPN extensive stable of award-winning reporters. @SportsCenter is the definitive source for breaking sports news on Twitter and an aggregator of ESPN’s most noteworthy content. SportsCenter aims to serve fans through concise news summaries, up-to-the-minute scores and highlights, and the storytelling that ESPN and SportsCenter have made their staple. Social producers also scour the web and keep ESPN’s newsgathering up to speed with social media storylines. In 2013, SportsCenter covered everything from sports-first stories like the Baltimore Ravens' Super Bowl win, to multi-interest stories like Jason Collins coming out as the first active gay player in NBA history to hard news like the tragedies of the Boston Marathon bombing. With a brand voice that reaches 6.9 million fans, @SportsCenter leads the way in sports news.
