Topman wanted to give their fans the chance to be on the front row of their upcoming Autumn Winter 2013 show at London Collections: Men. TBG Digital created #Topman360 – an innovative and interactive social experience that gave Topman’s fans the chance to win tickets to the event and view the show LIVE online from the front row. A Facebook page was created as a hub for all activity, pre and post event. Two weeks before the show, we ran a competition giving four lucky fans the chance to attend to the fashion event for real. To win, they simply had to share a Topman Design invite with their friends on different social networks. The users with the most replies, won. Facebook media was used to drive users to the app and recruit new fans. For the fans that couldn't make it in person, we built the ultimate online Front Row experience. Using an innovative and interactive 360° live stream, fans were able to control the camera to view the latest collection from different angles. Using our ‘shoot the show’ feature, fans could even take live photos of their favorite pieces to share on Facebook, Twitter, Google +, Pinterest and send by email. The 360 experience also allowed users to view the opinions of industry insiders and VIPs such as The Sunday Times Style, Henry Holland, iD Magazine, Lulu Kennedy and Simon Chilvers who were tweeting live from the front row, each tweet appearing in the live stream itself – a Twitter first. Streamed to over 100 countries live on Facebook and Topman360.com, it gave fashion fans a boundary pushing interactive experience - all from the best seat in the house. Topman 360 captured the imagination of fashion fans and industry alike and it was featured on countless blogs, newspapers and social networks, it broke new ground in social media. RESULTS • GLOBAL No.1 TREND ON TWITTER • 100,000 NEW FANS • 68,000 APP VISITORS • 50,000 LIVE STREAM VIEWERS
