THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 5th Annual Shorty Awards

The Most Likeable Social Media Agency

Entered in Mid-Sized Agency

Objectives

Likeable Media was founded in 2006 after Dave and Carrie Kerpen exchanged vows during their sponsored ballpark wedding. The ceremony was so likeable that a few weeks later the Kerpens began getting calls from their vendors asking what was next. Since they couldn't get married again, they decided to start a company instead. What started as, literally, a “mom and pop business," has become an award-winning, global social media and word-of-mouth marketing firm. Since its humble beginnings, Likeable Media has expanded rapidly, with triple digit growth for four consecutive years. In 2012, the agency was named number 146 on the Inc. 500 Fastest-Growing U.S. Companies List. Likeable Media has worked with over 200 brands, including Medtronic, General Electric, Neutrogena, Verizon, and Logitech. The company delivers literal likes in social media, while working with organizations to build more likeable brands. From client service to company culture, it’s creating a more likeable world. Likeable Media is not only likeable by name -- its core values and strategic philosophies are literally likeable for clients, employees, and partners. The agency has a proven track record of driving measurable results. Content: • Focuses on creating compelling content, tailored to strengthen relationships & fuel advocacy. • Content is 20x more engaging than clients’ competitors. • The New York State Department of Health’s Take Control! public health campaign increased page likes by 100% in 2 months. Listening & Community Management: • Keeps ears perked to social conversation with unparalleled responsiveness, while turning conversation into meaningful, measurable engagement. • Clients are 21x faster to respond on Facebook and Twitter than competitors. • Likeable & Visit Salt Lake created the SLC Summer Crew brand ambassador program, which generated 40% increased fan engagement and over 15,000 new page likes. Social Advertising: • Amplifies the reach of social ads to deliver valuable results for brands. • The average cost per like for Facebook ads is 41% lower than the industry average. • The Pampered Chef’s Facebook ads generated over 34,000 fans with an acquisition of 6 cents per fan. The Likeable staff has grown into a team of strategic pioneers; many have been featured in a variety of publications, including Forbes, Inc, Fast Company, Business Insider, the New York Times, USA Today, and Mashable. Employees have also provided commentary on television programs such as CNN, MSNBC Your Business, Fox News, and the BBC. In December 2012, Likeable’s culture was recognized by Crain’s New York as the 28th “Best Place To Work in NYC." A best-in-class social media presence requires best-in-class partners to bring every element of strategy to life. Wildfire, a division of Google, selected Likeable as its preferred channel partner in 2012. Likeable is honored to be the only agency to win three consecutive WOMMY awards from the Word of Mouth Marketing Association (WOMMA). It’s also one of the most liked agencies featured in Facebook Studio. Likeable has made the Inc. 500 twice after growing from $100,000 in revenue to more than $5 million in 5 years. Likeable Media is passionate about helping organizations, people, companies, nonprofits, and governments become more transparent, responsive, engaged, likeable, and yes, even profitable by using social media. It doesn’t get more likeable than that.

Strategy and Execution

Likeable's story: http://bit.ly/TVd6dU Facebook Studio: http://bit.ly/ZivlM2 Likeable Daily: http://www.likeable.com/blog/ Facebook: http://fb.com/LikeableMedia Twitter: http://twitter.com/LikeableMedia LinkedIn: http://linkd.in/Yy1aRV SlideShare: http://slideshare.net/likeable Inc. 500 Profile: http://bit.ly/Zivkb2 Best Places to Work 2012: Crain's New York Business: http://bit.ly/Xnlojb Likeable Media Named Wildfire Interactive Preferred Channel Partner: http://bit.ly/U4JUBg Logitech's Shorty Award Submission: http://bit.ly/Vw5NNC SodaStream's Shorty Award Submission: http://bit.ly/Vw617w ExtraSpace's Shorty Award Submission: http://bit.ly/Vw6W83 Arnold, Brownberry, and Oroweat Sandwich Thins Shorty Award Submission: http://bit.ly/XLQKOp Dave Kerpen's Shorty Award Submission: http://bit.ly/15vMBS3

Media

Entrant Company / Organization Name

Likeable Media

Link

Entry Credits