In 2012, MTV became the first company ever to hit one million Instagram followers. A pop culture visual powerhouse, the account currently houses 838 photos since its 2011 launch, with more than 1.1 million followers as of February 2013. Harnessing its influence as the cultural home of the millennial generation, the MTV Instagram is chock-full of behind-the-scenes, up-close-and-personal shots of celebrities, MTV talent and staff in their day-to-day lives and on the road, often times #nofilter. The MTV Instagram also blurs the line between the MTV brand and its users with constant interaction, from tagging celebs (for being depicted on their IG, or for pure shoutout purposes) to participating in well-known photo hashtags (such as #OOTD, #selfie and #TBT). The @MTV Instagram also embraces some of entertainment’s largest awards shows and events, live red carpet photo coverage and exclusive glimpses of “who’s whom" in attendance.MTV's Instagram account is a fan's direct window into both the brand's inner workings and far-flung travels, combining intimate, unvarnished and truly behind-the-scenes (http://instagram.com/p/Vc7uV3H9IM/) images of MTV talent (http://instagram.com/p/VZ_qBln9N7/), artists (http://instagram.com/p/VZrVpPH9GX/) and celebrities (http://instagram.com/p/Vc8EIHn9Ir/) that pass through our doors and halls every day, with fun inter-office shots, and images collected on-location from around the country — for the latter, our internally distributed account access allows us to bring our audience to the events they care about most: red carpets (http://instagram.com/p/Vpscamn9Od/), live shows (http://instagram.com/p/Vsyo1SH9Ib/), film festivals (http://instagram.com/p/Urm6lhH9Jy/), on set (http://instagram.com/p/S1E0XoH9EW/), world events (http://instagram.com/p/UwnDj2H9Ke/), and occasionally, the Oval Office (http://instagram.com/p/RQpBCDH9HR/). Sometimes our audience can make it into our Instagram feed themselves — provided they're dressed appropriately (http://instagram.com/p/VNH4wHn9N5/). Once in a while, we'll even crack a joke (http://instagram.com/p/VSqUpcn9FK/).
