CHECK OUT THE SHORTY SOCIAL GOOD WINNERS SEE THE LIST

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 4th Annual Shorty Social Good Awards

Good360 Helps Displaced Students and Teachers Who Lost Everything in Hurricane Michael

Finalist in Emergency Relief

About this entry

When Hurricane Michael hit the Florida Panhandle, the mass destruction left the community at a standstill while they began the daunting process of recovery.  The area’s schools were hit especially hard. When schools close, students are displaced, and teachers/staff are left without jobs.  Good360 and its partners sprang to action to help displaced students and school staff, many of whom also lost their homes.  What resulted was truly remarkable.

Why does this entry deserve to win?

Good360 distributed donations of $4.3 million in needed goods to communities affected by Hurricane Michael, making sure that the right goods got to the right people at the right time.  $700,000 of these goods went directly to the school system.

With more than 5,000 students forced to leave their homes, the storm’s impact on the school system was devastating.  By partnering with Bay Education Foundation, Good360 provided clothing, school supplies and gift cards to unemployed teachers and displaced students.   

In the months following the storm, Good360, Bay Education Foundation and nonprofit partner High Socks for Hope continued to provide needed goods to survivors through multiple events as they worked to grow and rebuild.

Results

Good360 provided donated product to Bay Education Foundation and partnered with Salvage Christmas to host a holiday gift drive that served 2,000 people a day over the course of four days and was featured on Good Morning America.

Good360 contributed nearly 1000 toys, and 500 articles of clothing from several of our generous donors for this event.

Good360 supplied the items for the Bay Education Foundation’s event for the teachers who were affected by the storm and yet have still worked tirelessly to provide for the children of their community.  Good360 secured a donation from a national retailer that included $26,000 worth of brand-new clothing for distribution at the event.  They also donated $10,000 in gift cards to allow teachers to buy whatever they needed most. The three-day event serviced nearly 400 members of the education system including teachers, custodians and maintenance staff who were impacted by the disaster. 

Many of these teachers and their families had been sleeping on the floor or on damaged mattresses since the storm.  Good360 worked with Rooms To Go, High Socks for Hope and the Bay Area Education Foundation to supply furniture items requested by 10 teachers who were moving into their newly repaired homes, and Rooms To Go fulfilled every item on that list including beds, dressers, dining room sets and couches.

Media

Video for Good360 Helps Displaced Students and Teachers Who Lost Everything in Hurricane Michael

Produced by

Good360

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! Regular deadline is on February 6th, 2021