In celebration of Radical Women: Latin American Art, 1960-1985, which features 123 Latina and Latin American women artists who forged new paths in the art world, we organized a social media campaign to highlight radical women across our communities. The campaign's goal was to open the exhibition to those not represented in the exhibition, proving that you don't need to be an artist to be a radical woman.
The @brooklynmuseum video series features NYC-based participants and staff members who shared with us what it means to be radical, their nomination, and invited their nominee to do the same. The campaign not only included Latinx/Latin American women and gender nonconforming individuals from all backgrounds and fields, but also encouraged all of our followers to join in by nominating a radical woman in their life, with no restrictions.
The Brooklyn Museum team selected 15 participants to become involved in the campaign. We worked around the participant's schedules and arranged for them to come in and be filmed. If participants were unable to come to the Museum, we encouraged them to record their own videos at home using our best practices guidelines.
The campaign was recorded using only an iPad and microphone. Each video consist of a 60 second video testimonials, where participants (1) introduce themselves (2) answer the question, "what makes a radical woman," (3) nominate a radical woman in their life (or one that inspires them) and tell us why they were chosen, then (4) invite their nominee to continue the chain. To reach a broad audience, each post includes two videos: one with English subtitles and another with Spanish.
The campaign was a passion project internally and we are thrilled of the results. The posts received nice engagement through comments, which included many people nominating their own radical women. This engagement to us is a true success. Our goal was never to create a viral campaign, but to normalize the fact that anyone in your life can make a difference, and to encourage our community to uplift and celebrate those who are. Select participants include actress Mandy Gonzalez, art advisor Maria Brito, and tap dancer Ayodele Casel, among many others.
