entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 3rd Annual Shorty Social Good Awards

iHeartMedia Disaster Relief Response

Finalist in Emergency Relief

About this entry

Every year, local communities in which iHeartMedia and its employees live and work are impacted by natural disasters. iHeartMedia plays a critical role in communities when disasters strike and iHeartMedia stations are always prepared to immediately respond in times of distress.

It was an extremely tough year for the country with regard to natural disasters. With $307 billion in damages, 2017 was the costliest year to date for weather and climate disasters in the United States, according to the National Oceanographic and Atmospheric Administration (source CNN).

These were some of our company objectives as disaster hit:

Why does this entry deserve to win?

Communication

Following Hurricane Katrina, iHeartMedia introduced its "Disaster Assistance and Response Plan" (DARP), which allows iHeartMedia to deliver the highest level of service to the public during emergency situations. iHeartMedia has also established its Emergency Operations Center, which enhances stations' ability to respond to a crisis and get important emergency information out to the public in a timely manner.

Media support for fundraising and awareness

iHeartMedia used its broad range of assets to mobilize listeners to action by donating appropriate relief efforts that aided those affected. PSAs aired across all stations and on iHeartRadio, encouraging online and text donations to American Red Cross PSAs for victims of hurricanes Harvey and Irma – approximately 130 million impressions and a $1.43 media value. LONG-FORM SHOWS: iHeartMedia also produced and aired on all stations two 30-minute podcasts in both English and Spanish in partnership with The American Red Cross: "iHeartRadio's Texas Strong - Support for Victims of Hurricane Harvey" and "iHeartRadio Presents: Support for Victims of the Hurricanes."

iHeartMedia Branded Live events

Personalities

All local on-air personalities educated listeners on the most effective ways to support victims of the Hurricanes. On-air personalities, such as Angie Martinez and Elvis Duran, partnered with various organization to encourage donations of funds and critically needed items to benefit victims of the hurricanes.

Partnerships

iHeartMedia partnered with the biggest benefit relief concerts/telethons, such as Todos Unidos Telethon; Hand in Hand: A Benefit for Hurricane Relief; and One Voice: Somos Live! A Concert For Disaster Relief, to amplify event efforts by activating iHeartMedia's massive reach of a quarter billion monthly listeners. iHeartMedia promoted the events across all stations, and live broadcasted them on select stations.

Results

Inferred Results:

iHeartMedia local and national donated well over $5 million national media, and stations donated thousands of hours to educate listeners in the community before, during and after the storm.

Direct Results:

Media

Video for iHeartMedia Disaster Relief Response

Produced by

iHeartMedia, iHeartMedia

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Early Entry Deadline is November 29, 2018