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11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 3rd Annual Shorty Social Good Awards

The Dodo’s "Dodo Heroes" on Animal Planet

Finalist in Television

About this entry

In late 2017, Animal Planet greenlit Dodo Heroes, a new TV series created by The Dodo -- the no. 1 animal brand on digital -- marking Group Nine's first expansion into linear TV and Discovery Inc.'s first TV relationship with a digital-first brand.


Dodo Heroes is a linear and digital partnership between The Dodo and Animal Planet and features inspiring stories of animals from around the world in dire need, and those who go to unimaginable lengths to help them. Each of the six one-hour long episodes documents the undeniable bonds that are forged between these animals and the courageous men and women who protect and save them. The goal of Dodo Heroes was to feature inspiring people across the globe who are going above and beyond to save and rehabilitate animals and help restore faith in humanity one animal at a time.

Why does this entry deserve to win?

Dodo Heroes explores the personalities and emotions of both humans and animals while highlighting their unique connection. We featured stories of true heroes and the animals they save, including, among other stories, Pen Farthing, a former British Royal Marine who has reunited more than 700 street dogs with the soldiers who adopted them in Afghanistan; an Australian family whose life's mission is to rescue injured baby koalas from the disastrous winter cyclone season; and Derrick Campana, the inspiring prosthetist who has dedicated his life to building custom prosthetics for animals of all sizes from elephants to rabbits.

Dodo Heroes premiered globally on Animal Planet and its affiliates world-wide in June 2018 and centered on a robust linear and digital partnership, which was the first of its kind for Animal Planet. This allowed both The Dodo and Animal Planet to reach a broad, global audience across multiple platforms and screens. The combination of a linear show with a robust digital footprint helped not only spread awareness of the series, but also told compelling stories specific to the digital audience to expand overall reach and urge a strong CTA to that audience. The digital companion plan allowed our viewers to really get involved in the series by taking action, whether that be donating, sharing or helping raise awareness of the organizations or animals featured in Dodo Heroes including an elephant sanctuary in Botswana, koala rescue in Australia, dogs in Afghanistan and more. Our series also marked the first time Discovery GO (Discovery's OTT platform) debuted an entire series online before the linear run concluded, which lead to a significant increase in sign ups and streams.

Results

Dodo Heroes on digital achieved the following success:

Produced by

The Dodo, Animal Planet

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Early Entry Deadline is November 29, 2018