THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 1st Annual Shorty Social Good Awards

Stars & Strings Live Blog

Entered in Live Events

About this entry

Stars & Strings is CBS Radio's country music concert celebrating veterans and their families in conjunction with Folds of Honor.

Though the event held on Veterans' Day was located in the Chicago Theater, the CBS Radio live blog and social media campaign allowed country fans from across America to watch and engage with exclusive behind-the-scenes content with the artists performing at the show.


Why does this entry deserve to win?

The live blog covered all aspects of the show starting with the announcement weeks before up until the confetti fell for the final song. We organized with each of CBS Radio's country stations across America to promote the show with fly-away sweepstakes so that the event was bigger than just Chicago. Also, we were worked very closely with the artists on the bill who helped promote the show to each of their fan bases.

The live blog brought fans behind the scenes as soon as the stage was being built for Stars & Strings. We took clips from the artists' soundcheck, held brief social interviews with artists & veterans back stage, and captured moments from the audience POV. With every post, we tied the Stars & Strings event back to the heart of the campaign: raising awareness for veterans' issues.

Results

The Stars & Strings live blog received over 15 million social impressions, nearly 5000X more people than the Chicago Theater holds.

Media

Entrant Company / Organization Name

CBS Local Media

Links

Entry Credits